This spot directed by Evan Silver through agency Viacom Velocity, which also handled the production, introduces us to Jessica who knows how to put on a good meeting, replete with such fine touches as Pizza Hut pizza, a DJ, and even adorable puppies. She is an "out-doer," exceeding expectations in everything she takes on.
Titled “Puppies,” the :30 underscores the declaration that “No one out-pizzas the Hut.”
Silver (who’s on the roster of production house Gifted Youth) collaborated on the spot with DP Benn Martenson, among others.
Credits
Client Pizza Hut Agency/Production Viacom Velocity Evan Silver, director; Benn Martenson, DP; Niels Schuurmans, EVP, chief creative officer; Chris Carlson, SVP, creative; Ken Saji, VP, creative director; Zac Coe, copywriter; Deb Reichman, executive producer; Jeff Woodton, production management director; Ashlee Alves, production manager; Chris Zimmer, line producer; Tommy Shull, editor; Luigi Romano, assistant editor; Ellie Miltner, project management director; Ayla Nucum, designer; Rob Cerrato, York Capistrano, motion graphics; Meredith Kohlbecker, integrated marketing director; Carly McElroy, Stacy Katz, integrated marketing managers. Audio Plush NYC Eddie Cooper, sound. Color Nutmeg Gary Scarpulla, colorist. Media Agency Optimedia
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
