This spot directed by Evan Silver through agency Viacom Velocity, which also handled the production, introduces us to Jessica who knows how to put on a good meeting, replete with such fine touches as Pizza Hut pizza, a DJ, and even adorable puppies. She is an "out-doer," exceeding expectations in everything she takes on.
Titled “Puppies,” the :30 underscores the declaration that “No one out-pizzas the Hut.”
Silver (who’s on the roster of production house Gifted Youth) collaborated on the spot with DP Benn Martenson, among others.
Credits
Client Pizza Hut Agency/Production Viacom Velocity Evan Silver, director; Benn Martenson, DP; Niels Schuurmans, EVP, chief creative officer; Chris Carlson, SVP, creative; Ken Saji, VP, creative director; Zac Coe, copywriter; Deb Reichman, executive producer; Jeff Woodton, production management director; Ashlee Alves, production manager; Chris Zimmer, line producer; Tommy Shull, editor; Luigi Romano, assistant editor; Ellie Miltner, project management director; Ayla Nucum, designer; Rob Cerrato, York Capistrano, motion graphics; Meredith Kohlbecker, integrated marketing director; Carly McElroy, Stacy Katz, integrated marketing managers. Audio Plush NYC Eddie Cooper, sound. Color Nutmeg Gary Scarpulla, colorist. Media Agency Optimedia
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
