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    Evan Atherton Creates, Directs “Artoo in Love”

    By SHOOTUpdated:No Comments1032 Views

    This short film follows Star Wars’ droid-hero R2D2 who thinks he has found true love in the form of a female mailbox adorned with a pink ribbon. However the postal service lass–despite being protected and courted by R2D2–is betrothed to a dark droid.

    Devastated upon discovering this and having backed away from a confrontation with his nemesis droid, R2D2 treks across San Francisco in search of love.

    Titled Artoo in Love, the short was created, directed and co-edited by Evan Atherton. It debuted on March 28 at the Sonoma Film Festival prior to a screening of DreamWorks’ animated feature Home.

    Atherton shot a portion of the film at UC Berkeley using RED Epic and Scarlet cameras, as well as a DGI drone and Movi free fly gimbal for aerial shots. He used several Autodesk tools to create and control CG assets in the film, including Maya for 3D camera tracking and shadow replacements; Fusion 360 to model parts the pink droid; Inventor to design and 3D print props like the umbrella holder; and Delcam software to control the droids. Atherton also enlisted help from two professional VFX artists to bring the taser and rain scenes to life.

    Atherton’s full-time gig is as a mechanical engineer and designer in Autodesk’s Office of the CTO. He is also a mega Star Wars fan. 

    Credits

    Production/conception Evan Atherton, writer/director/co-editor, and R2-KT droid builder & operator. Production Company TRUE MVMNT Shara Esbenshade, exec producer/co-editor; Grant McKinney, co-exec producer, Artoo droid builder and operator; Sargam Atherton, producer/production designer; Wesley Walker, DP and aerial camera operator. Music Devin Mooers, composer. VFX Landis Fields, Pete Billington, VFX artists; Brian Munger, R2-V1 & Mouse droid builder and operator; David Thomasson, robotic arm development & operation; Maurice Conti, drone pilot; Ian O’Neill, caricature drawing. Post Charlie Nordstrom, colorist. Sound Design Joshua Chang, sound designer. Titles Julian Bialowas.

    ScreenWork Categories:Short film
    Video Tags:Artoo in LoveEvan Atherton



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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