Chanel’s four-spot campaign directed by Eva Michon for its Chance fragrance includes this one featuring Selah Marley, the daughter of singer Lauryn Hill.
Shot in Venice, Italy, each playful video looks into a different individual muse’s narrative through a circular lens, which mirrors the shape of a bottle of Chance. The campaign plays off these narratives, encouraging consumers to “Choose Your Chance” and enter a world where anything is possible.
The Chanel campaign was created in partnership with production company BRF (B-Reel Films) helmer Michon.
CreditsClient Chanel Chance Production BRF Eva Michon, director; Margo Mars, Rachel Connors, producers; Andrea Santarrelli, line producer; Kevin Phillipos, DP; Belen Casadevall, stylist; Susanna Jonas, hair; Jana Kalgajeva, makeup. Postproduction Framestore LA Offline & Sound Postproduction Therapy Studios LA
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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