Oliver Peoples jet sets to the golden age of travel in “Nineteen Sixties,” a campaign that stars the Southern California-based eyewear brand’s fall collection alongside a cast of characters influenced by ‘60s pop culture figures. Driven by the glamour of air travel during that distinguished decade, the energized visuals channel the spirit behind the new vintage-inspired Oliver Peoples acetate frames. Eva Doležalová directed this centerpiece film of the campaign with the storytelling taking place at the famed TWA Flight Terminal. Notably, this New York architectural icon was first commissioned by Howard Hughes and designed by the visionary,
Eero Saarinen.
Nineteen Sixties pays homage to the elevated excitement around early commercial aviation, as well as the ‘60s sensibilities that inspired Oliver Peoples. The campaign captures its charismatic cast of characters as they pass through the airport. With the arrival of “Roy and Sofia Hart”, a dashing actor and beautiful actress, amidst waves of paparazzi and awe-struck fans, the star-power scene is set. Also introduced are such characters as the pilot, “Willa Viper, rock star “Skinner ‘Rey’ Jones” and socialite “Cindy Sunset.” Various characters are decked out in two new styles from the namesake Nineteen Sixties eyewear collection, Cassavet and Merceaux.
Doležalová independently directed the film which was produced by Photobomb. (Doležalová is repped by RSA Films.)
“Oliver Peoples emanates a classic timeless elegance that I very much resonate with and apply in my visual approach and films, but the fun twist is the light sense of humor we use,” said Doležalová. “We wanted to include old Hollywood, TWA owned by aviation tycoon Howard Hughes, elegance, refinement, socialite girls, rock stars and the overall charisma of that era to feature the optical importance back in the day and now.”
“Nineteen Sixties” marks Oliver Peoples’ second collaboration with Doležalová, who also directed “Tournament 1987” launching the brand’s first-ever sports collection.
CreditsClient Oliver Peoples Production Photobomb Eva Doležalová, director (repped by Ridley Scott’s RSA Films); Pepe Avila Del Pino, DP; Jill Nicholls, production designer; Celia Azoulay, costume designer; Tobi Henney, makeup; Owen Gould, hair stylist. Cast Sean Opry, Blanca Padilla, Kendall Lorenz, Pyper America
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More