To promote ESPN’s telecast of the X Games, The Martin Agency created a campaign that featured three video ads produced by Saline Project/HSI Productions that dubbed Buttermilk Mountain, where the games took place, a monster mountain that would swallow up skiers. The videos prompted fears that the games wouldn’t take place, necessitating a website to offset the rumors. The video was shot with a Panasonic HVX900 video camera with the image of the mountain opening up animated in Maya.
Credits
Agency: The Martin Agency Michael Carpenter, senior art director; Dave Gibson, senior copywriter; Rob Schapiro, creative director; Rebecca Gricus, assistant producer; Sandra Nam, senior integrated producer Production Company: HSI Productions Saline Project (Adam Toht, Justin Francis), directors; Kate Sutherland, line producer; Chan Booth, production supervisor; Rebecca Skinner, executive producer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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