David Shane of O Positive directed this spot which shows that just as sportscasters at ESPN play fantasy football, football players (New York Giants wide receiver Victor Cruz, New Orleans Saints tight end Jimmy Graham) and other game professionals play fantasy Sportscenter, picking the on-air personalities and reporters who figure to have good years.
This offbeat look at fantasy play was conceived by a creative team at Wieden+Kennedy, New York.
Client ESPN Agency Wieden+Kennedy, New York Brandon Henderson, Caleb Jensen, creative directors; Jeff Dryer, art director; Laddie Peterson, copywriter; Temma Shoaf, executive producer. Production O Positive David Shane, director; Marc Grill, exec producer/line producer; Dave Morabito, DP. Editorial Mackenzie Cutler Ian Mackenzie, editor; Mike Leuis, assistant editor; Sasha Hirschfeld, post producer. Visual Effects The Mill Clairellen Wallin, producer; Jamin Clutcher, lead Flame artist/creative director; Brandon Danowski, assist. Audio Post Heard City Philip Loeb, mixer; Gloria Pitagorsky, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
