David Shane of O Positive directed this spot which shows that just as sportscasters at ESPN play fantasy football, football players (New York Giants wide receiver Victor Cruz, New Orleans Saints tight end Jimmy Graham) and other game professionals play fantasy Sportscenter, picking the on-air personalities and reporters who figure to have good years.
This offbeat look at fantasy play was conceived by a creative team at Wieden+Kennedy, New York.
Client ESPN Agency Wieden+Kennedy, New York Brandon Henderson, Caleb Jensen, creative directors; Jeff Dryer, art director; Laddie Peterson, copywriter; Temma Shoaf, executive producer. Production O Positive David Shane, director; Marc Grill, exec producer/line producer; Dave Morabito, DP. Editorial Mackenzie Cutler Ian Mackenzie, editor; Mike Leuis, assistant editor; Sasha Hirschfeld, post producer. Visual Effects The Mill Clairellen Wallin, producer; Jamin Clutcher, lead Flame artist/creative director; Brandon Danowski, assist. Audio Post Heard City Philip Loeb, mixer; Gloria Pitagorsky, producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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