David Shane of O Positive directed this spot which shows that just as sportscasters at ESPN play fantasy football, football players (New York Giants wide receiver Victor Cruz, New Orleans Saints tight end Jimmy Graham) and other game professionals play fantasy Sportscenter, picking the on-air personalities and reporters who figure to have good years.
This offbeat look at fantasy play was conceived by a creative team at Wieden+Kennedy, New York.
Client ESPN Agency Wieden+Kennedy, New York Brandon Henderson, Caleb Jensen, creative directors; Jeff Dryer, art director; Laddie Peterson, copywriter; Temma Shoaf, executive producer. Production O Positive David Shane, director; Marc Grill, exec producer/line producer; Dave Morabito, DP. Editorial Mackenzie Cutler Ian Mackenzie, editor; Mike Leuis, assistant editor; Sasha Hirschfeld, post producer. Visual Effects The Mill Clairellen Wallin, producer; Jamin Clutcher, lead Flame artist/creative director; Brandon Danowski, assist. Audio Post Heard City Philip Loeb, mixer; Gloria Pitagorsky, producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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