David Shane of O Positive directed this spot which shows that just as sportscasters at ESPN play fantasy football, football players (New York Giants wide receiver Victor Cruz, New Orleans Saints tight end Jimmy Graham) and other game professionals play fantasy Sportscenter, picking the on-air personalities and reporters who figure to have good years.
This offbeat look at fantasy play was conceived by a creative team at Wieden+Kennedy, New York.
CreditsClient ESPN Agency Wieden+Kennedy, New York Brandon Henderson, Caleb Jensen, creative directors; Jeff Dryer, art director; Laddie Peterson, copywriter; Temma Shoaf, executive producer. Production O Positive David Shane, director; Marc Grill, exec producer/line producer; Dave Morabito, DP. Editorial Mackenzie Cutler Ian Mackenzie, editor; Mike Leuis, assistant editor; Sasha Hirschfeld, post producer. Visual Effects The Mill Clairellen Wallin, producer; Jamin Clutcher, lead Flame artist/creative director; Brandon Danowski, assist. Audio Post Heard City Philip Loeb, mixer; Gloria Pitagorsky, producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More