Tom Jones’ “Unusual” plays as several men in a dingy looking sports bar hurry around cleaning and removing pictures of female pin-ups and scraping gum off the bottom of chairs. They carefully add little touches such as bowls of veggies, tiny neatly folded napkins and even tablecloths. “Welcome ladies” appears over one man placing a daisy in a cup of water. The bar tender turns on ESPN, and a series of action sequences of female sports comes on.
Credits
Agency: Ground Zero Advertising Court Crandall, creative director; Jeff Lable, art director; Tom O’Connor, copywriter; Monique Veillette, executive producer; Michelle Price, producer. Production Company: Food Chain Films Vance Malone, director; Joe Meade, DP; David Allen Cress, executive producer; Brad Goldthwaite, producer. Shot on location in Portland. Editorial: Cosmo Street Katz, editor; Thomas Immer, assistant editor; Yvette Cobarrubias, executive producer; Carolina Wallace, producer. Postproduction: Method Siggy Ferstl, colorist. Visual Effects: Brickyard VFX Patrick Poulatian, online editor; Diana Young Gomez, producer; Mandy Sorenson, Flame artist. Sound Design: Sovereign Tim Gedemer, sound designer. Audio: Lime Studios Rohan Young, mixer.
ServicePlan, Director Niclas Larsson Take Us On A Far-flung Journey For Lufthansa
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
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