Tom Jones’ “Unusual” plays as several men in a dingy looking sports bar hurry around cleaning and removing pictures of female pin-ups and scraping gum off the bottom of chairs. They carefully add little touches such as bowls of veggies, tiny neatly folded napkins and even tablecloths. “Welcome ladies” appears over one man placing a daisy in a cup of water. The bar tender turns on ESPN, and a series of action sequences of female sports comes on.
Credits
Agency: Ground Zero Advertising Court Crandall, creative director; Jeff Lable, art director; Tom O’Connor, copywriter; Monique Veillette, executive producer; Michelle Price, producer. Production Company: Food Chain Films Vance Malone, director; Joe Meade, DP; David Allen Cress, executive producer; Brad Goldthwaite, producer. Shot on location in Portland. Editorial: Cosmo Street Katz, editor; Thomas Immer, assistant editor; Yvette Cobarrubias, executive producer; Carolina Wallace, producer. Postproduction: Method Siggy Ferstl, colorist. Visual Effects: Brickyard VFX Patrick Poulatian, online editor; Diana Young Gomez, producer; Mandy Sorenson, Flame artist. Sound Design: Sovereign Tim Gedemer, sound designer. Audio: Lime Studios Rohan Young, mixer.
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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