Tom Jones’ “Unusual” plays as several men in a dingy looking sports bar hurry around cleaning and removing pictures of female pin-ups and scraping gum off the bottom of chairs. They carefully add little touches such as bowls of veggies, tiny neatly folded napkins and even tablecloths. “Welcome ladies” appears over one man placing a daisy in a cup of water. The bar tender turns on ESPN, and a series of action sequences of female sports comes on.
Credits
Agency: Ground Zero Advertising Court Crandall, creative director; Jeff Lable, art director; Tom O’Connor, copywriter; Monique Veillette, executive producer; Michelle Price, producer. Production Company: Food Chain Films Vance Malone, director; Joe Meade, DP; David Allen Cress, executive producer; Brad Goldthwaite, producer. Shot on location in Portland. Editorial: Cosmo Street Katz, editor; Thomas Immer, assistant editor; Yvette Cobarrubias, executive producer; Carolina Wallace, producer. Postproduction: Method Siggy Ferstl, colorist. Visual Effects: Brickyard VFX Patrick Poulatian, online editor; Diana Young Gomez, producer; Mandy Sorenson, Flame artist. Sound Design: Sovereign Tim Gedemer, sound designer. Audio: Lime Studios Rohan Young, mixer.
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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