Tom Jones’ “Unusual” plays as several men in a dingy looking sports bar hurry around cleaning and removing pictures of female pin-ups and scraping gum off the bottom of chairs. They carefully add little touches such as bowls of veggies, tiny neatly folded napkins and even tablecloths. “Welcome ladies” appears over one man placing a daisy in a cup of water. The bar tender turns on ESPN, and a series of action sequences of female sports comes on.
Credits
Agency: Ground Zero Advertising Court Crandall, creative director; Jeff Lable, art director; Tom O’Connor, copywriter; Monique Veillette, executive producer; Michelle Price, producer. Production Company: Food Chain Films Vance Malone, director; Joe Meade, DP; David Allen Cress, executive producer; Brad Goldthwaite, producer. Shot on location in Portland. Editorial: Cosmo Street Katz, editor; Thomas Immer, assistant editor; Yvette Cobarrubias, executive producer; Carolina Wallace, producer. Postproduction: Method Siggy Ferstl, colorist. Visual Effects: Brickyard VFX Patrick Poulatian, online editor; Diana Young Gomez, producer; Mandy Sorenson, Flame artist. Sound Design: Sovereign Tim Gedemer, sound designer. Audio: Lime Studios Rohan Young, mixer.
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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