Two coroners are working in the morgue. While examining a body, which has a hand sticking up in a claw-like pose, one says the other “You gotta come see this……….a splitter.” The other coroner repositions the hand and says “there’s your splitter.” The first coroner tries to imitate that hand position with his own hand. “There is a place for people like you. ESPN Radio 1000″
Agency: Generator, Chicago Jeff Martin, copywriter; Vince Cook, art director Production Company: Z group films Kohl Norville, director; Dan Zigulich executive producer; Cory Berg, producer; Chris Deford, DP Editorial: S2 Amy Harvey, offline/online editor Postproduction: S2 Tom Rovak, colorist; Tom Mackey, graphics artist Audio: S2 Dave Leffel, audio post mixer/sound designer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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