Fast paced auto racing fills the screen and the senses in this spot promoting ESPN’s coverage of NASCAR. This particular race boils down to a heart stopping duel between two cars who bump one another to a photo finish.
Credits
Agency: Wieden+Kennedy | New York. Kevin Proudfoot, Todd Waterbury, executive creative directors; John Parker, Derek Barnes, creative directors; Scott Hayes, copywriter; Kurt Lenard, art director; Gary Krieg, head of production; Nick Setounski, producer. Production Company: Smuggler Jon Watts, director Postproduction: THE MILL, London Damien Van Cruyssen, colorist Visual Effects: Rhinofx/NY Sound Design: Amber Music Bill Chesley, sound designer Audio: Sound Lounge Keith Reynaud, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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