In this spot, part of ESPN’s long-running branding effort “Without Sports,” an animated family dejectedly watches a Buffalo Bills game, resigned to the fact that the team will once again lose. Suddenly, a play results in a surprise touchdown, leading to jubilation. Alas, the merriment it short-lived, with the referee disqualifying the touchdown. The spot ends with the tag, “Without Sports, We’d Stop Believing.”
Credits
Agency: Wieden+Kennedy | New York. Todd Waterbury and Kevin Proudfoot, creative directors; Paul Renner and Derek Barnes, associate creative directors; Scott Hayes, copywriter; Eric Stevens, art director; Gary Krieg, executive producer; Jesse Wann, producer. Production Company: LAIKA/house Mark Gustafson, director; Eric Adkins, DP; Nelson Lowry, art director; Gesine Kratzner, character designer; Lourri Hammack, executive producer; Paul Diener, senior producer. Visual Effects: LAIKA/house Cam Williams, editor; Rex Carter, Flame artist. Music: Endless Noise Jeff Elmassian, creative director/composer; Andy Rehfeldt, composer; Shari Christensen, executive producer. Sound Design: Downstream, Portland Lance Limbocker, sound designer/mixer.
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
Read More
MySHOOT Profiles
Add A Comment