This spot shows lines of cocaine with a super revealing that more than 6,000 people died from abuse of that illegal drug last year. The cocaine is then poured into a prescription bottle, at which point the tally of 6,000 steadily rises, approaching 16,000 as we see that was the number of people who died from prescription painkiller abuse during the same timespan.
Titled “Cocaine,” this PSA is one of three :15s in a “Dose of Reality” campaign created by Albuquerque ad agency Esparza for client the New Mexico Office of Substance Abuse Prevention.
Credits
Client New Mexico Office of Substance Abuse Prevention Agency Esparza Adam Greenhood, executive creative director; Craig Berry, sr. art director Jena Wallin, copywriter. Production/Post Wilcher Productions Sean Pilcher, director/editor; Matt Wilson, producer/DP/editor.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
