This spot shows lines of cocaine with a super revealing that more than 6,000 people died from abuse of that illegal drug last year. The cocaine is then poured into a prescription bottle, at which point the tally of 6,000 steadily rises, approaching 16,000 as we see that was the number of people who died from prescription painkiller abuse during the same timespan.
Titled “Cocaine,” this PSA is one of three :15s in a “Dose of Reality” campaign created by Albuquerque ad agency Esparza for client the New Mexico Office of Substance Abuse Prevention.
Credits
Client New Mexico Office of Substance Abuse Prevention Agency Esparza Adam Greenhood, executive creative director; Craig Berry, sr. art director Jena Wallin, copywriter. Production/Post Wilcher Productions Sean Pilcher, director/editor; Matt Wilson, producer/DP/editor.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
