This spot shows lines of cocaine with a super revealing that more than 6,000 people died from abuse of that illegal drug last year. The cocaine is then poured into a prescription bottle, at which point the tally of 6,000 steadily rises, approaching 16,000 as we see that was the number of people who died from prescription painkiller abuse during the same timespan.
Titled “Cocaine,” this PSA is one of three :15s in a “Dose of Reality” campaign created by Albuquerque ad agency Esparza for client the New Mexico Office of Substance Abuse Prevention.
CreditsClient New Mexico Office of Substance Abuse Prevention Agency Esparza Adam Greenhood, executive creative director; Craig Berry, sr. art director Jena Wallin, copywriter. Production/Post Wilcher Productions Sean Pilcher, director/editor; Matt Wilson, producer/DP/editor.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More