Bryan Rowland of Escape Velocity Content directed, shot and edited this tongue-in-cheek film for Aviation Gin featuring Ryan Reynolds who “explains” how the libation is created. It’s a message marked by humor with an attitude as we're shown what goes into every bottle.
CreditsClient Aviation Gin Creative Ryan Reynolds, George Dewey, writers; Kelly Girth, creative director. Production Escape Velocity Content, Los Angeles Bryan Rowland, director/DP; Alec Eskander, producer; Scott Wickman, production manager; Laura Lahti, production designer. Editorial Bryan Rowland, editor. Color The Mill Matthew Osborne, colorist. Cast Ryan Reynolds, George Terada, Christopher Peoples, Daniel Bernstein, Isaiah Webb, D.J Sandhu, Allen Duzak, Sarah McLachlan, Karen Brelsford.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More