Erich & Kallman, a new San Francisco-based agency, has launched an ad campaign introducing Chick-fil-A’s breakfast sandwich, the Egg White Grill. The work signs off with the line, “Chicken for breakfast; it’s not as crazy as you think,” and it uses historical figures, including German composer Ludwig van Beethoven in this spot, to show what’s new for breakfast.
This package of spots, directed by Harold Einstein of production house dummy, marks Chick-fil-A’s first campaign outside of the “Eat Mor Chikin” cows in 20 years.
Credits
Client Chick-fil-A Agency Erich & Kallman, San Francisco Eric Kallman, creative director/co-founder; Steve Erich, managing director/co-founder; Laura Ferguson, executive producer. Production dummy Harold Einstein, director; Eric Liney, exec producer; Jonathan Freeman, DP; Patrick Lumb, production designer. Editorial Arcade Dave Anderson, editor; Laurel Smoliar, assistant editor; Gavin Carroll, sr. producer. Postproduction Company 3 Tim Masick, sr. colorist; Rochelle Brown, sr. producer. VFX Ntropic Nathan Robinson, ECD/founder; Steve Zourntos, lead Flame artist; Matt Tremaglio, Flame artist; Emily Avoujageli, sr. producer; Yvonne Pon, Gillen Burch, assistants. Audio Post One Union JJoaby Deal, sr. engineer; Lauren Mask, producer. Music/Sound Butter Music+Sound Andrew Sherman, Max Schad, artists; Ryan Faucett, sr. producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
