Erich & Kallman, a new San Francisco-based agency, has launched an ad campaign introducing Chick-fil-A’s breakfast sandwich, the Egg White Grill. The work signs off with the line, “Chicken for breakfast; it’s not as crazy as you think,” and it uses historical figures, including German composer Ludwig van Beethoven in this spot, to show what’s new for breakfast.
This package of spots, directed by Harold Einstein of production house dummy, marks Chick-fil-A’s first campaign outside of the “Eat Mor Chikin” cows in 20 years.
Credits
Client Chick-fil-A Agency Erich & Kallman, San Francisco Eric Kallman, creative director/co-founder; Steve Erich, managing director/co-founder; Laura Ferguson, executive producer. Production dummy Harold Einstein, director; Eric Liney, exec producer; Jonathan Freeman, DP; Patrick Lumb, production designer. Editorial Arcade Dave Anderson, editor; Laurel Smoliar, assistant editor; Gavin Carroll, sr. producer. Postproduction Company 3 Tim Masick, sr. colorist; Rochelle Brown, sr. producer. VFX Ntropic Nathan Robinson, ECD/founder; Steve Zourntos, lead Flame artist; Matt Tremaglio, Flame artist; Emily Avoujageli, sr. producer; Yvonne Pon, Gillen Burch, assistants. Audio Post One Union JJoaby Deal, sr. engineer; Lauren Mask, producer. Music/Sound Butter Music+Sound Andrew Sherman, Max Schad, artists; Ryan Faucett, sr. producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
