Somewhere right now is a kid who will one day grow up and change the world for the better. That kid could be in a village in Africa or the suburbs of Chicago, could travel to another world or help to save this one.
In “The One” from agency m:united, Windows 10 is positioned as an accessible tool that youngsters can tap into so that they can continue to grow and meet their full potential. Shot in Thailand, New York City, Iceland, Morocco, and Namibia, the ad features over two dozen kids doing what they do best–being kids. Some already show potential, some kids not yet. But all represent the wide-eyed enthusiasm, curiosity and sincerity of the next generation.
Erich Joiner of Tool directed “The One.”
Credits
Client Microsoft/Windows 10 Agency m:united Sean Bryan, Tom Murphy, co-chief creative officers; Matt McKay, Priti Kapur, executive creative directors; Trinh Pham, Christina Ta, sr. art directors; David Cliff, director of creative technology; John Ozbay, creative technology; Aaron Kovan, head of integrated production; Erin Jackson, sr. producer; Mal Senecal, producer; Michelle Kiely, global strategy director; Todd Sussman, group strategy director; Priyanka Nigam, strategist. Production Tool of North America Erich Joiner, director; Bob Richardson, DP; Oliver Fuselier, managing director live action/exec producer; Lori Stonebraker, exec producer live action; Jody Ochner, line producer. Editorial NO6 LA Chan Hatcher, editor. Postproduction Method LA Music “I Know It’s True” Ben Talmi
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
