Both the yeas and nays have it in this comedic Super Bowl spot–directed by Harold Einstein of production house dummy. for agency Erich and Kallman–heralding the introduction of Reese’s Caramel Big Cups.
The :30 features an emotional roller coaster as six neighborhood friends swing to and fro from an emphatic yes to a disappointing no as they hear that Reese’s is changing its iconic peanut butter cups. Narrated by Will Arnett, the spot features folks who go back and forth from jubilation to despondence–making for a Big Game ad that is complete pandemonium.
CreditsClient The Hershey Company Brand Reese’s/Reese’s Caramel Big Cups Agency Erich & Kallman Eric Kallman, chief creative officer & founder; Steven Erich, president/founder; Rikesh Lal, executive creative director; Jason Goldberg, creative director/ACD/copywriter; Clark Chamberlin, creative director/ACD/art director; Kati Haberstock, head of production & operations; Fearghal ODea, producer. Production Company dummy. Harold Einstein, director; Michael Kanter, producer; Glynn Speeckaert, DP; Patrick Lumb, production designer. Editorial Arcade Edit Dave Anderson, editor; Paulo Miramontes, assistant editor; Crissy DeSimone, exec producer; Wendy Umanzor, producer; Megan Dahlman, head of production. VFX/Finishing House of Parliament Phil Crowe, VFX supervisor; Cynthia Lee, VFX supervisor & creative lead; Edgar Delatorre, Matthew Steidle, Rich de Carteret, Sam Hencher, creatives; Emma Hertz, Kat Maidment; Nora Brosnan, Rachel Greco, production. Color Company 3 Tim Masick, colorist; Ryan Moncrief, color producer; Stephen Winterhalter, Quinn Wright, color assistants. Animation Goldenchild Matthew Marquis, managing director; Pierre Nobile, exec producer; Fons Schiedon, creative director; Pete Pace, design; Ben Watts, Houdini FX artist; Justin Puda, VFX compositor; Stephen Pilon, Flame artist; Luis Silva, colorist. Audio M Squared Mark Pitchford, chief engineer; Hayley Kay, engineer; Sarah Benedict, producer. Casting Clockwork Casting Bobby Bolton, Kirkland Moody, casting directors.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More