Epoch Films has produced a series of three dry-humored ads for the mobile banking platform Current. Each film delivers on the promise of Current’s mission: moving you forward, never holding you back. Director Matt Swanson cleverly illustrates this point in a myriad of ways with increasing absurdity and quick delivery.
Swanson uses playful commentary, deadpan delivery, and visual gags to poke fun at the outdated practices still in play at traditional banks. This spot titled “Hacks” shows two chefs remarking on the nonsensical brutality of credit fees while pulverizing meat and chopping up food.
Credits
Client Current Stuart Sopp, founder, CEO; Adam Hadi, VP, marketing; Steve Peck, head of brand creative; Kinda Loughran, sr. copywriter; Cyrus Coulter, creative director; Niki Polyocan, executive producer; Vincent Fileccia, sr. designer; Michael Hastings-Black, brand strategist. Production Company Epoch Films Matt Swanson, director; Melissa Culligan, exec producer; Ritu Paramesh, producer; Damian Acevedo, DP; Oscar Almengor, 1st AD; Maria Fernanda Contreras, production designer. Casting Good People Casting Production Services Company Flo Films Susan Neill, exec producer. Color Grade Rare Medium TV Ayumi Ashely, colorist; Heath Raymond, exec producer. Editorial & Finishing Mackcut Mike Leuis, editor; Cam Pazol, assistant editor; Dylan Anderson, producer; Gina Pagano, exec producer; Joe Miller, Flame artist; Sam Shaffer, mixer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
