Epoch Films has produced a series of three dry-humored ads for the mobile banking platform Current. Each film delivers on the promise of Current’s mission: moving you forward, never holding you back. Director Matt Swanson cleverly illustrates this point in a myriad of ways with increasing absurdity and quick delivery.
Swanson uses playful commentary, deadpan delivery, and visual gags to poke fun at the outdated practices still in play at traditional banks. This spot titled “Hacks” shows two chefs remarking on the nonsensical brutality of credit fees while pulverizing meat and chopping up food.
