This one-minute spot for the Lenovo YOGA 910 notebook–created by EP+Co. (formerly Erwin Penland), directed, shot and edited by Manfred Reiff and produced by JH Artist Group–uses grains of rice to represent pixels in a visually impressive demo of what 4K resolution looks like on the new Lenovo YOGA 910.
The voiceover reveals that standard definition screens have 350K pixels, while HD screens have 2 million pixels. While the voiceover is explaining this, we see a team of black-clad artists in a studio starting to assemble a rice sculpture on a flat white platform, similar to how Tibetan monks create Buddhist sand mandalas. As the spot progresses, we see they’re creating a giant eye–paying off the copy line that, with the YOGA 910, “you can see every last detail.”
Client Lenovo Agency EP+Co. John Cornette, EVP; R.G. Lacandola, associate creative director; Mikael Kriisa, sr. art director; Jimmy McDonald, copywriter; Danny Miller, VP, director of content production. Production JH Artist Group Manfred Reiff, director/DP/editor; James Hendershot, exec producer; Ron Heard, line producer; Megan Caponetta, art director, prop stylist.
Familiar Creatures Takes A Satirical Look At The Pressure To Share Photos For FamilyAlbum
The Japanese-based photo-sharing app FamilyAlbum, isn’t yet a household name in the U.S., but it does boast 23 million subscribers. To help break into the U.S., the brand recently teamed up with creative agency Familiar Creatures to launch its first major marketing campaign in the market. The campaign includes this :30--directed by Jordan Rodericks via SpangTV--which portrays the pressure a new mother faces as family and friends demand photos of her newborn, immediately after birth, reflecting the high expectations for immediate photo-sharing in today’s connected world. The satirical tone of the video is designed to capture the humor in real-life situations while promoting the user-friendly interface and stress-relief that FamilyAlbum provides along with free, unlimited storage. The campaign is tailored for busy families who want a straightforward solution to store and share important moments without overwhelming social media feeds or worrying about privacy. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/28140708/Family-Album.mp4"][/video] Read More