In this Kerrygold hero spot titled “The Runaway,” the centerpiece of the “May Your Table Always Be Full” campaign out of Energy BBDO and global BBDO agencies, we follow the poignant journey from the city to the country of the beloved family dinner table as it searches for a new sense of place. For a brief moment, life slows down, and we see how much valuable time spent together means to families, once the table finally returns home.
“Let’s face it, our tables have been hosting way too many Zoom calls over the past few years, and not enough family or friends. It’s time we get back around the table, sharing more meals with the people we care about,” said Josh Gross, chief creative officer at Energy BBDO.
Dorian & Daniel of RESET directed “The Runaway.”
Credits
Client Kerrygold Global Agency Energy BBDO Josh Gross, chief creative officer; Frank Hahn, chief creative officer (BBDO Group Germany); Allison Hayes, executive creative director; Dane Canada, Lucas Owens, creative directors; Dejan Handjiski, creative director (BBDO Dusseldorf); Josh Parmenter, associate creative director; SoA Ryu, associate design director; Abigail Chieppa, art director; Lucy Butka, copywriter; Talia Adler, jr. art director; Sarah Abrams, jr. copywriter; Sam Green, designer; Anna Gainer, jr. content designer; Jeff Davis, head of production; Serena Lignel, producer; Georgia Stevenson, production (BBDO Dublin); Tyler Jones, jr. producer; Emily Vertrees, strategy director; Michelle Grossheim, Annika Plaggenborg, strategy directors (BBDO Dusseldorf); Lauren Hurtis, Chelsea Henricks, Jennifer Jasso, social strategists. Production Company RESET Dorian & Daniel, directors; Jules Fennell, Alja Primec, producers; Jen Beitler, exec producer. Editorial Work Editorial Stewart Reeves, Rain Keene, editors; Michael Hillman, assistant editor; Chris Delarenal, head of production. VFX Blacksmith Rodolfo Pereira, shoot supervisor; Hannah Wilk, 2D lead; Hieu Phan, Eric Sibley, 2D artists; Sam Howell, colorist; Matt Gehl, color assist; Adam Vevang, color producer. Sound 750mph Olivia Ray, exec producer; Aishah Amodu, producer; Sam Ashwell, sr. audio engineer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
