In this Kerrygold hero spot titled “The Runaway,” the centerpiece of the “May Your Table Always Be Full” campaign out of Energy BBDO and global BBDO agencies, we follow the poignant journey from the city to the country of the beloved family dinner table as it searches for a new sense of place. For a brief moment, life slows down, and we see how much valuable time spent together means to families, once the table finally returns home.
“Let’s face it, our tables have been hosting way too many Zoom calls over the past few years, and not enough family or friends. It’s time we get back around the table, sharing more meals with the people we care about,” said Josh Gross, chief creative officer at Energy BBDO.
Dorian & Daniel of RESET directed “The Runaway.”
CreditsClient Kerrygold Global Agency Energy BBDO Josh Gross, chief creative officer; Frank Hahn, chief creative officer (BBDO Group Germany); Allison Hayes, executive creative director; Dane Canada, Lucas Owens, creative directors; Dejan Handjiski, creative director (BBDO Dusseldorf); Josh Parmenter, associate creative director; SoA Ryu, associate design director; Abigail Chieppa, art director; Lucy Butka, copywriter; Talia Adler, jr. art director; Sarah Abrams, jr. copywriter; Sam Green, designer; Anna Gainer, jr. content designer; Jeff Davis, head of production; Serena Lignel, producer; Georgia Stevenson, production (BBDO Dublin); Tyler Jones, jr. producer; Emily Vertrees, strategy director; Michelle Grossheim, Annika Plaggenborg, strategy directors (BBDO Dusseldorf); Lauren Hurtis, Chelsea Henricks, Jennifer Jasso, social strategists. Production Company RESET Dorian & Daniel, directors; Jules Fennell, Alja Primec, producers; Jen Beitler, exec producer. Editorial Work Editorial Stewart Reeves, Rain Keene, editors; Michael Hillman, assistant editor; Chris Delarenal, head of production. VFX Blacksmith Rodolfo Pereira, shoot supervisor; Hannah Wilk, 2D lead; Hieu Phan, Eric Sibley, 2D artists; Sam Howell, colorist; Matt Gehl, color assist; Adam Vevang, color producer. Sound 750mph Olivia Ray, exec producer; Aishah Amodu, producer; Sam Ashwell, sr. audio engineer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More