In this Kerrygold hero spot titled “The Runaway,” the centerpiece of the “May Your Table Always Be Full” campaign out of Energy BBDO and global BBDO agencies, we follow the poignant journey from the city to the country of the beloved family dinner table as it searches for a new sense of place. For a brief moment, life slows down, and we see how much valuable time spent together means to families, once the table finally returns home.
“Let’s face it, our tables have been hosting way too many Zoom calls over the past few years, and not enough family or friends. It’s time we get back around the table, sharing more meals with the people we care about,” said Josh Gross, chief creative officer at Energy BBDO.
Dorian & Daniel of RESET directed “The Runaway.”
CreditsClient Kerrygold Global Agency Energy BBDO Josh Gross, chief creative officer; Frank Hahn, chief creative officer (BBDO Group Germany); Allison Hayes, executive creative director; Dane Canada, Lucas Owens, creative directors; Dejan Handjiski, creative director (BBDO Dusseldorf); Josh Parmenter, associate creative director; SoA Ryu, associate design director; Abigail Chieppa, art director; Lucy Butka, copywriter; Talia Adler, jr. art director; Sarah Abrams, jr. copywriter; Sam Green, designer; Anna Gainer, jr. content designer; Jeff Davis, head of production; Serena Lignel, producer; Georgia Stevenson, production (BBDO Dublin); Tyler Jones, jr. producer; Emily Vertrees, strategy director; Michelle Grossheim, Annika Plaggenborg, strategy directors (BBDO Dusseldorf); Lauren Hurtis, Chelsea Henricks, Jennifer Jasso, social strategists. Production Company RESET Dorian & Daniel, directors; Jules Fennell, Alja Primec, producers; Jen Beitler, exec producer. Editorial Work Editorial Stewart Reeves, Rain Keene, editors; Michael Hillman, assistant editor; Chris Delarenal, head of production. VFX Blacksmith Rodolfo Pereira, shoot supervisor; Hannah Wilk, 2D lead; Hieu Phan, Eric Sibley, 2D artists; Sam Howell, colorist; Matt Gehl, color assist; Adam Vevang, color producer. Sound 750mph Olivia Ray, exec producer; Aishah Amodu, producer; Sam Ashwell, sr. audio engineer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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