In this Kerrygold hero spot titled “The Runaway,” the centerpiece of the “May Your Table Always Be Full” campaign out of Energy BBDO and global BBDO agencies, we follow the poignant journey from the city to the country of the beloved family dinner table as it searches for a new sense of place. For a brief moment, life slows down, and we see how much valuable time spent together means to families, once the table finally returns home.
“Let’s face it, our tables have been hosting way too many Zoom calls over the past few years, and not enough family or friends. It’s time we get back around the table, sharing more meals with the people we care about,” said Josh Gross, chief creative officer at Energy BBDO.
Dorian & Daniel of RESET directed “The Runaway.”
Credits
Client Kerrygold Global Agency Energy BBDO Josh Gross, chief creative officer; Frank Hahn, chief creative officer (BBDO Group Germany); Allison Hayes, executive creative director; Dane Canada, Lucas Owens, creative directors; Dejan Handjiski, creative director (BBDO Dusseldorf); Josh Parmenter, associate creative director; SoA Ryu, associate design director; Abigail Chieppa, art director; Lucy Butka, copywriter; Talia Adler, jr. art director; Sarah Abrams, jr. copywriter; Sam Green, designer; Anna Gainer, jr. content designer; Jeff Davis, head of production; Serena Lignel, producer; Georgia Stevenson, production (BBDO Dublin); Tyler Jones, jr. producer; Emily Vertrees, strategy director; Michelle Grossheim, Annika Plaggenborg, strategy directors (BBDO Dusseldorf); Lauren Hurtis, Chelsea Henricks, Jennifer Jasso, social strategists. Production Company RESET Dorian & Daniel, directors; Jules Fennell, Alja Primec, producers; Jen Beitler, exec producer. Editorial Work Editorial Stewart Reeves, Rain Keene, editors; Michael Hillman, assistant editor; Chris Delarenal, head of production. VFX Blacksmith Rodolfo Pereira, shoot supervisor; Hannah Wilk, 2D lead; Hieu Phan, Eric Sibley, 2D artists; Sam Howell, colorist; Matt Gehl, color assist; Adam Vevang, color producer. Sound 750mph Olivia Ray, exec producer; Aishah Amodu, producer; Sam Ashwell, sr. audio engineer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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