In this Kerrygold hero spot titled “The Runaway,” the centerpiece of the “May Your Table Always Be Full” campaign out of Energy BBDO and global BBDO agencies, we follow the poignant journey from the city to the country of the beloved family dinner table as it searches for a new sense of place. For a brief moment, life slows down, and we see how much valuable time spent together means to families, once the table finally returns home.
“Let’s face it, our tables have been hosting way too many Zoom calls over the past few years, and not enough family or friends. It’s time we get back around the table, sharing more meals with the people we care about,” said Josh Gross, chief creative officer at Energy BBDO.
Dorian & Daniel of RESET directed “The Runaway.”
Credits
Client Kerrygold Global Agency Energy BBDO Josh Gross, chief creative officer; Frank Hahn, chief creative officer (BBDO Group Germany); Allison Hayes, executive creative director; Dane Canada, Lucas Owens, creative directors; Dejan Handjiski, creative director (BBDO Dusseldorf); Josh Parmenter, associate creative director; SoA Ryu, associate design director; Abigail Chieppa, art director; Lucy Butka, copywriter; Talia Adler, jr. art director; Sarah Abrams, jr. copywriter; Sam Green, designer; Anna Gainer, jr. content designer; Jeff Davis, head of production; Serena Lignel, producer; Georgia Stevenson, production (BBDO Dublin); Tyler Jones, jr. producer; Emily Vertrees, strategy director; Michelle Grossheim, Annika Plaggenborg, strategy directors (BBDO Dusseldorf); Lauren Hurtis, Chelsea Henricks, Jennifer Jasso, social strategists. Production Company RESET Dorian & Daniel, directors; Jules Fennell, Alja Primec, producers; Jen Beitler, exec producer. Editorial Work Editorial Stewart Reeves, Rain Keene, editors; Michael Hillman, assistant editor; Chris Delarenal, head of production. VFX Blacksmith Rodolfo Pereira, shoot supervisor; Hannah Wilk, 2D lead; Hieu Phan, Eric Sibley, 2D artists; Sam Howell, colorist; Matt Gehl, color assist; Adam Vevang, color producer. Sound 750mph Olivia Ray, exec producer; Aishah Amodu, producer; Sam Ashwell, sr. audio engineer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
