Jason Statham’s surreal world of play is front and center in this launch spot for LG Mobile’s “Life’s Good When You Play More” integrated campaign out of Energy BBDO.
Directed by Fredrik Bond of MJZ, the commercial, titled “World of Play,” has Statham portraying himself as well as a number of other characters ranging from a baby engrossed in an umbrella sword fight to a long haired Statham surfing on a herd of bulls. Throughout the story, the LG G5 is positioned as a catalyst for play, and the smartphone’s plug and play accessories keep the fun going in this overtly unexpected and fantastical world.
The film aims to appeal to “Life Explorer” Millennials who crave ways to break up the mundane, encouraging them to discover their own world of play through the new LG G5 and its suite of plug ‘n play Friends. The film will appear worldwide in key markets including North America, Latin America, Europe and East Asia.
CreditsClient LG Electronics Agency Energy BBDO Sam Bergen, executive creative director; Miller Jones, creative director/copywriter; Aaron Pendleton, creative director/art director; Rowley Samuel, director of integrated production; Matt Scoville, executive producer; Daniel Kuypers, director of music; David Murray, strategy director; Jake Setlak, planning director. Production MJZ Fredrik Bond, director; Crille Forsberg, DP; Kate Leahy, exec producer; Line Postmyr, line producer. Editorial Marshall Street Editors/Union Editorial Tim Thornton-Allan, editor; Matthew Pochettino, Drew Johnson, Zach Kashkett, assistant editors; Samantha Machado, producer, Union; Michael Raimondi, president/managing partner, Union. Postproduction The Mill Chicago Andrew Sommerville, exec producer; Erica Hilbert, producer; Jay Bandlish, shoot supervisor/2D lead/creative director; David Lawson, shoot supervisor; Sid Harrington-Odedra, shoot supervisor/3D lead; Adam Carroll, 3D lead. Matthew Osborne, colorist. Audio Production Another Country Tim Konn, exec producer; John Binder, Peter Erazmus, sound design. Music MAS-Music and Strategy Gabe McDonough, music producer; Busy Signal, artist. Track: “Everybody Move”
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More