Jason Statham’s surreal world of play is front and center in this launch spot for LG Mobile’s “Life’s Good When You Play More” integrated campaign out of Energy BBDO.
Directed by Fredrik Bond of MJZ, the commercial, titled “World of Play,” has Statham portraying himself as well as a number of other characters ranging from a baby engrossed in an umbrella sword fight to a long haired Statham surfing on a herd of bulls. Throughout the story, the LG G5 is positioned as a catalyst for play, and the smartphone’s plug and play accessories keep the fun going in this overtly unexpected and fantastical world.
The film aims to appeal to “Life Explorer” Millennials who crave ways to break up the mundane, encouraging them to discover their own world of play through the new LG G5 and its suite of plug ‘n play Friends. The film will appear worldwide in key markets including North America, Latin America, Europe and East Asia.
Credits
Client LG Electronics Agency Energy BBDO Sam Bergen, executive creative director; Miller Jones, creative director/copywriter; Aaron Pendleton, creative director/art director; Rowley Samuel, director of integrated production; Matt Scoville, executive producer; Daniel Kuypers, director of music; David Murray, strategy director; Jake Setlak, planning director. Production MJZ Fredrik Bond, director; Crille Forsberg, DP; Kate Leahy, exec producer; Line Postmyr, line producer. Editorial Marshall Street Editors/Union Editorial Tim Thornton-Allan, editor; Matthew Pochettino, Drew Johnson, Zach Kashkett, assistant editors; Samantha Machado, producer, Union; Michael Raimondi, president/managing partner, Union. Postproduction The Mill Chicago Andrew Sommerville, exec producer; Erica Hilbert, producer; Jay Bandlish, shoot supervisor/2D lead/creative director; David Lawson, shoot supervisor; Sid Harrington-Odedra, shoot supervisor/3D lead; Adam Carroll, 3D lead. Matthew Osborne, colorist. Audio Production Another Country Tim Konn, exec producer; John Binder, Peter Erazmus, sound design. Music MAS-Music and Strategy Gabe McDonough, music producer; Busy Signal, artist. Track: “Everybody Move”
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
