Featuring comics Eric Wareheim and Atsuko Okatsuka who are cast as the stomach and brain, respectively, this tongue-in-cheek spot for Mars Wrigley’s KIND addresses the relatable tension everyone experiences in snacking–the brain wants healthy, but the stomach wants the opposite. KIND is redefining snacking by providing consumers with an option that is “all kinds of good”–ensuring consumers never have to choose between what tastes good, feels good and does good.
David Shafei of production company World War Seven (WW7) directed this “All Kinds of Good” campaign commercial for agency Energy BBDO, Chicago.
CreditsClient Mars Wrigley’s KIND Agency Energy BBDO, Chicago Larry Gies, chief strategy officer; Josh Gross, chief creative officer; Jonathan Fussell, Robin Laurens, SVPs, executive creative directors; Lucas Owens, SVP, creative director; Dane Canada, VP, creative director; Josh Parmenter, creative director; Lily McNamara, VP, sr. producer; Jake Cameron, producer; Daniel Kuypers, SVP, executive director of music; Julia Hodson, strategy director. Production Company World War Seven (WW7) David Shafei, director; Josh Ferrazzano, managing partner; Sloane Skala, exec producer; Kat Garelli, head of production; Michael Mitchell, line producer; Polly Morgan, DP; Jerrod Littlejohn, production designer; Victoria Granof, food stylist; Valerie Klarich, wardrobe. Production Service Company, Mexico City Story: We Produce Editorial Omnicom Studios Mitch Monzon, director of production, studio; Erik Crary, post producer; Casey Colber, editor; Ben Treimer, sound engineer. VFX/Color Coffee & TV Chris Chard, exec producer; Simona Cristea, colorist; Luke Todd, creative director; George Reid, producer. Motion Graphics Hung Studios, executive design director.
The Best Work You May Never See: Ad Council, U.S. Dept. of Veterans Affairs, GSD&M, Director Andre Muir Show Us “The Bravest Thing”
As Suicide Prevention Month begins, the U.S. Department of Veterans Affairs (VA) and the Ad Council teamed with agency GSD&M to roll out PSAs for their national campaign: “Don’t Wait. Reach Out.” The initiative, which started in 2021, urges Veterans who are facing challenges to visit VA.gov/REACH, a comprehensive website that helps them access the many resources available.
The PSAs, including this one titled “The Bravest Thing,” were directed by Andre Muir of production house SMUGGLER. “The Bravest Thing” acknowledges that it can be hard for Veterans to reach out if they’re struggling--but in the eyes of their loved ones, seeking help is an act of bravery. By featuring Veterans alongside their friends and family, the film encourages Veterans to open up if they’re struggling and reminds everyone that they can play a role in supporting Veterans in their lives.
“When a Veteran is ready to reach out, VA is ready to provide services and support. One of the bravest things Veterans can do is ask for help,” said Dr. Matthew Miller, executive director, VA Office of Suicide Prevention. “These new messages are powerful and compassionate additions to the ‘Don’t Wait. Reach Out.’ campaign that features the voices of loved ones, underscoring the vital role that family and friends play in supporting Veterans. We all play a role in suicide prevention and this call to action engages community and connections, which are crucial in preventing Veteran suicide. Through this campaign, we can spread hope that Veterans, and all of us, can overcome crises and difficult life challenges.”
6,392 Veterans lost their lives to suicide in 2021, according to the latest data from the 2023 National Veteran Suicide Prevention Annual Report.... Read More