Featuring comics Eric Wareheim and Atsuko Okatsuka who are cast as the stomach and brain, respectively, this tongue-in-cheek spot for Mars Wrigley’s KIND addresses the relatable tension everyone experiences in snacking–the brain wants healthy, but the stomach wants the opposite. KIND is redefining snacking by providing consumers with an option that is “all kinds of good”–ensuring consumers never have to choose between what tastes good, feels good and does good.
David Shafei of production company World War Seven (WW7) directed this “All Kinds of Good” campaign commercial for agency Energy BBDO, Chicago.
Credits
Client Mars Wrigley’s KIND Agency Energy BBDO, Chicago Larry Gies, chief strategy officer; Josh Gross, chief creative officer; Jonathan Fussell, Robin Laurens, SVPs, executive creative directors; Lucas Owens, SVP, creative director; Dane Canada, VP, creative director; Josh Parmenter, creative director; Lily McNamara, VP, sr. producer; Jake Cameron, producer; Daniel Kuypers, SVP, executive director of music; Julia Hodson, strategy director. Production Company World War Seven (WW7) David Shafei, director; Josh Ferrazzano, managing partner; Sloane Skala, exec producer; Kat Garelli, head of production; Michael Mitchell, line producer; Polly Morgan, DP; Jerrod Littlejohn, production designer; Victoria Granof, food stylist; Valerie Klarich, wardrobe. Production Service Company, Mexico City Story: We Produce Editorial Omnicom Studios Mitch Monzon, director of production, studio; Erik Crary, post producer; Casey Colber, editor; Ben Treimer, sound engineer. VFX/Color Coffee & TV Chris Chard, exec producer; Simona Cristea, colorist; Luke Todd, creative director; George Reid, producer. Motion Graphics Hung Studios, executive design director.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
