Featuring comics Eric Wareheim and Atsuko Okatsuka who are cast as the stomach and brain, respectively, this tongue-in-cheek spot for Mars Wrigleyโs KIND addresses the relatable tension everyone experiences in snacking–the brain wants healthy, but the stomach wants the opposite. KIND is redefining snacking by providing consumers with an option that is โall kinds of goodโ–ensuring consumers never have to choose between what tastes good, feels good and does good.
David Shafei of production company World War Seven (WW7) directed this โAll Kinds of Goodโ campaign commercial for agency Energy BBDO, Chicago.
Credits
Client Mars Wrigleyโs KIND Agency Energy BBDO, Chicago Larry Gies, chief strategy officer; Josh Gross, chief creative officer; Jonathan Fussell, Robin Laurens, SVPs, executive creative directors; Lucas Owens, SVP, creative director; Dane Canada, VP, creative director; Josh Parmenter, creative director; Lily McNamara, VP, sr. producer; Jake Cameron, producer; Daniel Kuypers, SVP, executive director of music; Julia Hodson, strategy director. Production Company World War Seven (WW7) David Shafei, director; Josh Ferrazzano, managing partner; Sloane Skala, exec producer; Kat Garelli, head of production; Michael Mitchell, line producer; Polly Morgan, DP; Jerrod Littlejohn, production designer; Victoria Granof, food stylist; Valerie Klarich, wardrobe. Production Service Company, Mexico City Story: We Produce Editorial Omnicom Studios Mitch Monzon, director of production, studio; Erik Crary, post producer; Casey Colber, editor; Ben Treimer, sound engineer. VFX/Color Coffee & TV Chris Chard, exec producer; Simona Cristea, colorist; Luke Todd, creative director; George Reid, producer. Motion Graphics Hung Studios, executive design director.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in Sรฃo Paulo, Brazil, this anthem film--โForte Sรฃo Elasโ (โStrong are the Womenโ) starring actress Alice Braga--references one of the most iconic productions in the brandโs history worldwide:โThe Man Who Walked Around The World.โ
Produced by Surreal Hotel Arts, directed by Lu Villaรงa, and featuring an original soundtrack by Cabaret Studio, โForte Sรฃo Elasโ shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
โThe campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: itโs the women who are strong,โ said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More