Featuring comics Eric Wareheim and Atsuko Okatsuka who are cast as the stomach and brain, respectively, this tongue-in-cheek spot for Mars Wrigley’s KIND addresses the relatable tension everyone experiences in snacking–the brain wants healthy, but the stomach wants the opposite. KIND is redefining snacking by providing consumers with an option that is “all kinds of good”–ensuring consumers never have to choose between what tastes good, feels good and does good.

David Shafei of production company World War Seven (WW7) directed this “All Kinds of Good” campaign commercial for agency Energy BBDO, Chicago.

Credits

Client Mars Wrigley’s KIND Agency Energy BBDO, Chicago Larry Gies, chief strategy officer; Josh Gross, chief creative officer; Jonathan Fussell, Robin Laurens, SVPs, executive creative directors; Lucas Owens, SVP, creative director; Dane Canada, VP, creative director; Josh Parmenter, creative director; Lily McNamara, VP, sr. producer; Jake Cameron, producer; Daniel Kuypers, SVP, executive director of music; Julia Hodson, strategy director. Production Company World War Seven (WW7) David Shafei, director; Josh Ferrazzano, managing partner; Sloane Skala, exec producer; Kat Garelli, head of production; Michael Mitchell, line producer; Polly Morgan, DP; Jerrod Littlejohn, production designer; Victoria Granof, food stylist; Valerie Klarich, wardrobe. Production Service Company, Mexico City Story: We Produce Editorial Omnicom Studios Mitch Monzon, director of production, studio; Erik Crary, post producer; Casey Colber, editor; Ben Treimer, sound engineer. VFX/Color Coffee & TV Chris Chard, exec producer; Simona Cristea, colorist; Luke Todd, creative director; George Reid, producer. Motion Graphics Hung Studios, executive design director.

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