This year, more than ever, people are reimagining the way they celebrate moments. In Kerrygold’s new iteration of their “Made for the Moment” creative platform, the Irish dairy brand celebrates people coming together and enjoying small moments over a homecooked meal. The campaign is supported by this new film “Middle of the Night,” directed by Anthony Mandler of Arts & Sciences for Energy BBDO.
The :60 tells the story of how a family goes to great lengths to share their love and celebrate together. In it a family wakes up in the middle of the night to prepare what appears to be a big holiday meal, but is ultimately revealed that they are celebrating their son after a long shift on his first day. To help make this story feel as warm and authentic as possible, a real family of four was cast.
The emotional story is rooted in the idea that life’s simpler moments are often the most special and that Kerrygold can enrich them in a memorable way.
In a joint statement, Energy BBDO creative directors Dane Canada and Gloria Dusenberry, shared, “It’s an understatement to say that plans have been upended this year. But despite everything, we’re hearing from consumers that they still want to create special moments. Celebrations will look different, but at their heart, they’re still about doing something special for those we love. Even the simple act of creating thoughtful meals can speak volumes this year.”
