Claritin rolled out this animated music video for its The Outsideologist Project, an online program designed to get kids to spend one more hour per week outside. Produced by ATKPLN for Energy BBDO, the video sprung from an original composition, “Unboring Starts with U,” written and performed by Mophonics composer and creative director Casey Gibson. The tune teaches kids weird facts about neighborhood creatures, fun ideas for outdoor activities, and how “unboring” kids’ own backyards or local parks can be. The song was the result of a synergistic and natural collaboration between the Mophonics and Energy BBDO teams.
The music video takes the form of a 2-D animation/miniatures live-action mash-up created by ATKPLN. Daniel DelPurgatorio served as director/executive creative director for ATKPLN, with Sofie Edvardsson as animation director.
In addition to Gibson, the team at Mophonics included creative director Stephan Altman and executive producer Colette Huemer.
Credits
Client Bayer/Claritin Agency Energy BBDO Josh Gross, Pedro Pérez, chief creative officers; Susan Treacy, executive creative director; Gloria Dusenberry, Manuel Torres, creative directors; Tanvi Tandon, sr. copywriter; Jason Murray, sr. art director; John Pratt, head of integrated production; Vanessa Luhr, executive producer; Chris Totzke, producer; Daniel Kuypers, executive director of music; Nick Maker, music producer; Karolina Barej, music business coordinator. Production & Postproduction ATKPLN, Dallas Daniel DelPurgatorio, director, executive creative director; Angela Finney, production designer; Josh Zeuske, prop master; O’Connor Hartnett, DP; Bill Halliar, storyboard artist & character design; Joi Fulton, Benjamin Girdwood, Dustin d’Arnault, character design; Sofie Edvardsson, animation director; Jakob Nystrom, animation supervisor; Jonathan Dahl, Daniel Elv-Forsén, Karolin Gu, Line Hagsand, Carl Johan Hasselrot, Viktor Khan, Jakob Nyström, animation; Simon Osterhof, producer; Salla Lehmus, art director & illustration; Karolin Gu, Line Hagsand, David Karlström, illustration; Chris Collins, Richard Reininger, editors; Jeffery Altman, colorist; Mike Roy, online & finish; Kent Zambrana, sr. producer; Kacie Bangle, producer; Marvin Robinson, exec producer (Toolbox: Pencil & paper, miniatures, Premiere, Photoshop, After Effects) Music Mophonics (LA) Stephan Altman, creative director; Casey Gibson, creative director, composer; Colette Huemer, exec producer. Sound Design & Mix ATKPLN Frank Pittenger, sound designer/mixer.
Director Marc André Debruyne--who’s handled by production house Open Swim for U.S. representation--brings Coca-Cola’s legacy of celebrating holiday traditions to life in this campaign spotlighting Filipino Balikbayan boxes. The spot--out of Toronto agencies Taxi and VML--features Tita Rosita, owner of the oldest Filipino-Canadian grocery store in Toronto, whose much-adored shop was wrapped like a massive Coca-Cola-themed Balikbayan box as she prepared hundreds of boxes for customers to send their loved ones, with Coca-Cola paying for the boxes and the cost of shipping them to the Philippines. The spot is a testament to the brand’s prevailing facilitation of cultural and generational connectivity, especially during the holiday season.
The collaborative project--produced by Toronto production company MOWAD--was particularly special for Debruyne, who’s Filipino, because of the large presence of Filipino crew members on set. “It’s a totally surreal feeling when a work project crosses over into your personal life. It’s not too often that happens,” shares Debruyne. “The number of Balikbayan boxes I’ve sent home since I was a child, being surrounded by so many Filipinos on set – both crew and cast, and even being served pancit by Tita Rosita for lunch (and getting yelled at after because I didn’t have seconds) brought back so many wonderful memories of my mom. It was such a fun vibe on set. This wasn’t even a job, it was truly something special.”
