Claritin rolled out this animated music video for its The Outsideologist Project, an online program designed to get kids to spend one more hour per week outside. Produced by ATKPLN for Energy BBDO, the video sprung from an original composition, “Unboring Starts with U,” written and performed by Mophonics composer and creative director Casey Gibson. The tune teaches kids weird facts about neighborhood creatures, fun ideas for outdoor activities, and how “unboring” kids’ own backyards or local parks can be. The song was the result of a synergistic and natural collaboration between the Mophonics and Energy BBDO teams.
The music video takes the form of a 2-D animation/miniatures live-action mash-up created by ATKPLN. Daniel DelPurgatorio served as director/executive creative director for ATKPLN, with Sofie Edvardsson as animation director.
In addition to Gibson, the team at Mophonics included creative director Stephan Altman and executive producer Colette Huemer.
Credits
Client Bayer/Claritin Agency Energy BBDO Josh Gross, Pedro Pérez, chief creative officers; Susan Treacy, executive creative director; Gloria Dusenberry, Manuel Torres, creative directors; Tanvi Tandon, sr. copywriter; Jason Murray, sr. art director; John Pratt, head of integrated production; Vanessa Luhr, executive producer; Chris Totzke, producer; Daniel Kuypers, executive director of music; Nick Maker, music producer; Karolina Barej, music business coordinator. Production & Postproduction ATKPLN, Dallas Daniel DelPurgatorio, director, executive creative director; Angela Finney, production designer; Josh Zeuske, prop master; O’Connor Hartnett, DP; Bill Halliar, storyboard artist & character design; Joi Fulton, Benjamin Girdwood, Dustin d’Arnault, character design; Sofie Edvardsson, animation director; Jakob Nystrom, animation supervisor; Jonathan Dahl, Daniel Elv-Forsén, Karolin Gu, Line Hagsand, Carl Johan Hasselrot, Viktor Khan, Jakob Nyström, animation; Simon Osterhof, producer; Salla Lehmus, art director & illustration; Karolin Gu, Line Hagsand, David Karlström, illustration; Chris Collins, Richard Reininger, editors; Jeffery Altman, colorist; Mike Roy, online & finish; Kent Zambrana, sr. producer; Kacie Bangle, producer; Marvin Robinson, exec producer (Toolbox: Pencil & paper, miniatures, Premiere, Photoshop, After Effects) Music Mophonics (LA) Stephan Altman, creative director; Casey Gibson, creative director, composer; Colette Huemer, exec producer. Sound Design & Mix ATKPLN Frank Pittenger, sound designer/mixer.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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