Claritin rolled out this animated music video for its The Outsideologist Project, an online program designed to get kids to spend one more hour per week outside. Produced by ATKPLN for Energy BBDO, the video sprung from an original composition, “Unboring Starts with U,” written and performed by Mophonics composer and creative director Casey Gibson. The tune teaches kids weird facts about neighborhood creatures, fun ideas for outdoor activities, and how “unboring” kids’ own backyards or local parks can be. The song was the result of a synergistic and natural collaboration between the Mophonics and Energy BBDO teams.
The music video takes the form of a 2-D animation/miniatures live-action mash-up created by ATKPLN. Daniel DelPurgatorio served as director/executive creative director for ATKPLN, with Sofie Edvardsson as animation director.
In addition to Gibson, the team at Mophonics included creative director Stephan Altman and executive producer Colette Huemer.
Credits
Client Bayer/Claritin Agency Energy BBDO Josh Gross, Pedro Pérez, chief creative officers; Susan Treacy, executive creative director; Gloria Dusenberry, Manuel Torres, creative directors; Tanvi Tandon, sr. copywriter; Jason Murray, sr. art director; John Pratt, head of integrated production; Vanessa Luhr, executive producer; Chris Totzke, producer; Daniel Kuypers, executive director of music; Nick Maker, music producer; Karolina Barej, music business coordinator. Production & Postproduction ATKPLN, Dallas Daniel DelPurgatorio, director, executive creative director; Angela Finney, production designer; Josh Zeuske, prop master; O’Connor Hartnett, DP; Bill Halliar, storyboard artist & character design; Joi Fulton, Benjamin Girdwood, Dustin d’Arnault, character design; Sofie Edvardsson, animation director; Jakob Nystrom, animation supervisor; Jonathan Dahl, Daniel Elv-Forsén, Karolin Gu, Line Hagsand, Carl Johan Hasselrot, Viktor Khan, Jakob Nyström, animation; Simon Osterhof, producer; Salla Lehmus, art director & illustration; Karolin Gu, Line Hagsand, David Karlström, illustration; Chris Collins, Richard Reininger, editors; Jeffery Altman, colorist; Mike Roy, online & finish; Kent Zambrana, sr. producer; Kacie Bangle, producer; Marvin Robinson, exec producer (Toolbox: Pencil & paper, miniatures, Premiere, Photoshop, After Effects) Music Mophonics (LA) Stephan Altman, creative director; Casey Gibson, creative director, composer; Colette Huemer, exec producer. Sound Design & Mix ATKPLN Frank Pittenger, sound designer/mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
