Recently nominated for a primetime Emmy, this Squarespace spot titled “Calling JohnMalkovich.com” debuted on this year’s Super Bowl telecast.
In the humorous ad, actor Malkovich is in his fashion design studio talking on the phone to someone who has already claimed the domain name JohnMalkovich.com. This raises the question of who is being John Malkovich as the famous thespian tries to convince the other Malkovich to give him back his “rightful” domain name.
Miles Jay of Smuggler directed for agency JohnXHannes, New York.
Credits
Client Squarespace Agency JohnXHannes New York John McKelvey, Hannes Ciatti, executive creative directors; Kristine Ling, executive producer; Conor Hagan, sr. art director; Matt McCarron, sr. copywriter. Production Smuggler Miles Jay, director; Allison Kunzman, Patrick Milling-Smith, Brian Carmody, exec producers; Chayse Irvin, DP; Carly Reddin, production designer; Jurgen Doering, stylist. Production Services Premiere Heure, Paris. Catherine Guillot, Parisian producer; Alex Orlovsky, U.S. line producer. Editorial NO6 Chan Hatcher, editor; Kenneth Larkin, Randy Baublis, assistant editors; Carr Schilling, managing director; Malia Rose, Michelle Dorsch, producers. VFX NO7 Verdi Sevenhuysen, VFX artist. Audio Post Formosa John Bolen, mixer; Lauren Cascio, exec producer. Color Company 3 Tom Poole, colorist; Clare Movshon, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
