Recently nominated for a primetime Emmy, this Squarespace spot titled “Calling JohnMalkovich.com” debuted on this year’s Super Bowl telecast.
In the humorous ad, actor Malkovich is in his fashion design studio talking on the phone to someone who has already claimed the domain name JohnMalkovich.com. This raises the question of who is being John Malkovich as the famous thespian tries to convince the other Malkovich to give him back his “rightful” domain name.
Miles Jay of Smuggler directed for agency JohnXHannes, New York.
Credits
Client Squarespace Agency JohnXHannes New York John McKelvey, Hannes Ciatti, executive creative directors; Kristine Ling, executive producer; Conor Hagan, sr. art director; Matt McCarron, sr. copywriter. Production Smuggler Miles Jay, director; Allison Kunzman, Patrick Milling-Smith, Brian Carmody, exec producers; Chayse Irvin, DP; Carly Reddin, production designer; Jurgen Doering, stylist. Production Services Premiere Heure, Paris. Catherine Guillot, Parisian producer; Alex Orlovsky, U.S. line producer. Editorial NO6 Chan Hatcher, editor; Kenneth Larkin, Randy Baublis, assistant editors; Carr Schilling, managing director; Malia Rose, Michelle Dorsch, producers. VFX NO7 Verdi Sevenhuysen, VFX artist. Audio Post Formosa John Bolen, mixer; Lauren Cascio, exec producer. Color Company 3 Tom Poole, colorist; Clare Movshon, producer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
