Recently nominated for an Emmy, Google’s “Year in Search 2016” finds love and hope in the face of a most tumultuous year.
A parting super simply states, “Love is out there. Search on.”
Agency 72andSunny created this year in review, which was produced by its in-house unit Hecho en 72.
Client Google Agency 72andSunny Matt Murphy, executive creative director; Matthew Curry, group creative director; Adam Szajgin, creative director/writer; Nuno Ferreira, creative director/designer; Aron Fried, sr. writer; Jessica Lasher, Natalie Seitz, designers; Reilly Baker, writer; Bryan Smith, director of strategy; Carl Mueller, strategy director; Angelo Mazzamuto, group film director; Helena Yueh, film producer; Adrian Womack, film production coordinator; Thomas Dawson, sr. interactive producer; Melissa Harris, sr. art producer. LICENSING Matthew Holskin, principal licensing manager; Natalie Tjandra, licensing coordinator. Editorial & Finishing Hecho en 72 Aaron Leichter, film editor; Patrick Nugent, lead assistant editor; Ted Stanley, Gary Burns, additional assistant editors; Chris O'neill, lead motion graphics animator; Billy Koak, Emnet Mulugeta, additional motion graphic artists; Stefan Smith, Paul Heagney, Christopher Moore, Max Harris, Dave Levine, Flame operators; Noah Duesterberg-Chavez, VFX assistant; Ben Looram, VFX supervisor; Lauren Coffin, Shelby Wong, VFX producers; Nathan Rotmensz, executive producer; Ryan Curtis, post producer; David Yoon, post coordinator. Audio Mix Jeff Fuller, audio engineer; Jesse Herrera, assistant audio engineer; Whitney Fromholtz, audio producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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