Recently nominated for an Emmy, Google’s “Year in Search 2016” finds love and hope in the face of a most tumultuous year.
A parting super simply states, “Love is out there. Search on.”
Agency 72andSunny created this year in review, which was produced by its in-house unit Hecho en 72.
Credits
Client Google Agency 72andSunny Matt Murphy, executive creative director; Matthew Curry, group creative director; Adam Szajgin, creative director/writer; Nuno Ferreira, creative director/designer; Aron Fried, sr. writer; Jessica Lasher, Natalie Seitz, designers; Reilly Baker, writer; Bryan Smith, director of strategy; Carl Mueller, strategy director; Angelo Mazzamuto, group film director; Helena Yueh, film producer; Adrian Womack, film production coordinator; Thomas Dawson, sr. interactive producer; Melissa Harris, sr. art producer. LICENSING Matthew Holskin, principal licensing manager; Natalie Tjandra, licensing coordinator. Editorial & Finishing Hecho en 72 Aaron Leichter, film editor; Patrick Nugent, lead assistant editor; Ted Stanley, Gary Burns, additional assistant editors; Chris O'neill, lead motion graphics animator; Billy Koak, Emnet Mulugeta, additional motion graphic artists; Stefan Smith, Paul Heagney, Christopher Moore, Max Harris, Dave Levine, Flame operators; Noah Duesterberg-Chavez, VFX assistant; Ben Looram, VFX supervisor; Lauren Coffin, Shelby Wong, VFX producers; Nathan Rotmensz, executive producer; Ryan Curtis, post producer; David Yoon, post coordinator. Audio Mix Jeff Fuller, audio engineer; Jesse Herrera, assistant audio engineer; Whitney Fromholtz, audio producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More