Jake Scott of RSA directed this Super Bowl spot which captures the bond between a puppy and a Clydesdale.
Agency is Anomaly New York.
Credits
Client Anheuser-Busch InBev/Budweiser Agency Anomaly NY Mike Byrne, chief creative officer, Eric Segal, Ian Toombs, executive creative directors; Mark Sarosi, art director; Johnny Dantonio, copywriter; Amy Bonin, sr. producer; Andrew Loevenguth, executive producer/head of production; Tovah Feinberg, project director. Production RSA Jake Scott, director; Jules Daly, president; Tracie Norfleet, exec producer; David Mitchell, producer; Andrea Fein Primack, production supervisor; Paul Cameron, DP; Kim Rees, production designer. Editorial No6 Andrea MacArthur, editor; Deborah Sullivan, exec producer; Malia Rose, producer; Adam Longo, editorial assistant. Post/VFX The Mill Sean Costelloe, exec producer; Alex Fitzgerald, VFX producer; Eliza Pelham Randall, shoot supervisor; Ilia Mokhtareizadeh, 2D lead artist; Liz Berndt, 2D artist; Fergus McCall, colorist. Sound AudioEngine Tom Goldblatt, mixer. Music “Let Her Go” Animal Training Sue Chiperton, puppy trainer; Kate and Robin Wiltshire, Clydesdale trainers.
ScreenWork Categories:Commercial
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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