Jake Scott of RSA directed this Super Bowl spot which captures the bond between a puppy and a Clydesdale.
Agency is Anomaly New York.
Credits
Client Anheuser-Busch InBev/Budweiser Agency Anomaly NY Mike Byrne, chief creative officer, Eric Segal, Ian Toombs, executive creative directors; Mark Sarosi, art director; Johnny Dantonio, copywriter; Amy Bonin, sr. producer; Andrew Loevenguth, executive producer/head of production; Tovah Feinberg, project director. Production RSA Jake Scott, director; Jules Daly, president; Tracie Norfleet, exec producer; David Mitchell, producer; Andrea Fein Primack, production supervisor; Paul Cameron, DP; Kim Rees, production designer. Editorial No6 Andrea MacArthur, editor; Deborah Sullivan, exec producer; Malia Rose, producer; Adam Longo, editorial assistant. Post/VFX The Mill Sean Costelloe, exec producer; Alex Fitzgerald, VFX producer; Eliza Pelham Randall, shoot supervisor; Ilia Mokhtareizadeh, 2D lead artist; Liz Berndt, 2D artist; Fergus McCall, colorist. Sound AudioEngine Tom Goldblatt, mixer. Music “Let Her Go” Animal Training Sue Chiperton, puppy trainer; Kate and Robin Wiltshire, Clydesdale trainers.
ScreenWork Categories:Commercial
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
MySHOOT Profiles
Add A Comment