The Malloys of HSI directed this Super Bowl spot which shows an entire town welcoming home a soldier (Lt. Chuck Nadd), replete with a ticker tape parade.
Agency is Anomaly New York.
Credits
Client Anheuser-Busch InBev/Budweiser Agency Anomaly NY Mike Byrne, chief creative officer,producer; Eric Segal, Ian Toombs, executive creative directors; Tom Christmann, creative director; Gino Click, copywriter; Jesse Wann, sr producer; Brendan Gallogly, art director; Andrew Loevenguth, head of integrated production; Tovah Feinberg, project director. Production HSI Productions The Malloys, directors; Kim Dellara, exec producer; John Hardin, producer. Adam Kimmel, DP; Rebecca Skinner, managing director; Bernie Cassar, production supervisor; Zach Mathews, production designers. Sound AudioEngine Bob Giammarco, Tom Goldblatt, mixers; Meredith Nazzaro, exec producer. Editorial Moondog Edit Stephane Dumonceau, editor; Lorena Opsina, editorial assistant. Post/VFX The Mill Katie Kolombatovich, VFX producer; Jamin Clutcher, Jeff Robins, 2D lead artists; Sal Mafitano, colorist; Heath Raymond, color producer.
ScreenWork Categories:Commercial
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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