The Malloys of HSI directed this Super Bowl spot which shows an entire town welcoming home a soldier (Lt. Chuck Nadd), replete with a ticker tape parade.
Agency is Anomaly New York.
Credits
Client Anheuser-Busch InBev/Budweiser Agency Anomaly NY Mike Byrne, chief creative officer,producer; Eric Segal, Ian Toombs, executive creative directors; Tom Christmann, creative director; Gino Click, copywriter; Jesse Wann, sr producer; Brendan Gallogly, art director; Andrew Loevenguth, head of integrated production; Tovah Feinberg, project director. Production HSI Productions The Malloys, directors; Kim Dellara, exec producer; John Hardin, producer. Adam Kimmel, DP; Rebecca Skinner, managing director; Bernie Cassar, production supervisor; Zach Mathews, production designers. Sound AudioEngine Bob Giammarco, Tom Goldblatt, mixers; Meredith Nazzaro, exec producer. Editorial Moondog Edit Stephane Dumonceau, editor; Lorena Opsina, editorial assistant. Post/VFX The Mill Katie Kolombatovich, VFX producer; Jamin Clutcher, Jeff Robins, 2D lead artists; Sal Mafitano, colorist; Heath Raymond, color producer.
ScreenWork Categories:Commercial
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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