The Malloys of HSI directed this Super Bowl spot which shows an entire town welcoming home a soldier (Lt. Chuck Nadd), replete with a ticker tape parade.
Agency is Anomaly New York.
Credits
Client Anheuser-Busch InBev/Budweiser Agency Anomaly NY Mike Byrne, chief creative officer,producer; Eric Segal, Ian Toombs, executive creative directors; Tom Christmann, creative director; Gino Click, copywriter; Jesse Wann, sr producer; Brendan Gallogly, art director; Andrew Loevenguth, head of integrated production; Tovah Feinberg, project director. Production HSI Productions The Malloys, directors; Kim Dellara, exec producer; John Hardin, producer. Adam Kimmel, DP; Rebecca Skinner, managing director; Bernie Cassar, production supervisor; Zach Mathews, production designers. Sound AudioEngine Bob Giammarco, Tom Goldblatt, mixers; Meredith Nazzaro, exec producer. Editorial Moondog Edit Stephane Dumonceau, editor; Lorena Opsina, editorial assistant. Post/VFX The Mill Katie Kolombatovich, VFX producer; Jamin Clutcher, Jeff Robins, 2D lead artists; Sal Mafitano, colorist; Heath Raymond, color producer.
ScreenWork Categories:Commercial
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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