Lance Acord of Park Pictures directed this spot in which a young teen seems detached from his family and their holiday celebration. But quite the opposite turns out to be true.
Agency is TBWAMedia Arts Lab.
Credits
Client Apple Agency TBWA\Media Arts Lab Duncan Milner, chief creative officer; Eric Grunbaum, executive creative director; Chris Ribeiro, David Zorn, JD Jurentkuff, Drew Stalker, creative directors; Laura Keseric, Amanda Weiss, Eric Voegle, Diana Parada, producers. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, Mary Ann Marino, Aris McGarry, exec producers. Editorial Nomad Editing Company, Jared Coller, Tom Muldoon, editors
ScreenWork Categories:Commercial
Apple Pay, Director Nick Ball Serve A Plateful of Quirky Humor
This spot for Apple Pay--”Plates,” created by Apple’s in-house agency and directed by Nick Ball via production company FINCH--introduces us to a decorative plate collector who finds online the coveted rare plate that would fill the void in her collection.
And thanks to Apple Pay, she can seal the deal, buying the object of her desire in mere seconds. It’s just another secure and private shopping experience on iPhone that bears fruit for a discerning, if not a bit too-obsessed collector.
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