Lance Acord of Park Pictures directed this spot in which a young teen seems detached from his family and their holiday celebration. But quite the opposite turns out to be true.
Agency is TBWAMedia Arts Lab.
Credits
Client Apple Agency TBWA\Media Arts Lab Duncan Milner, chief creative officer; Eric Grunbaum, executive creative director; Chris Ribeiro, David Zorn, JD Jurentkuff, Drew Stalker, creative directors; Laura Keseric, Amanda Weiss, Eric Voegle, Diana Parada, producers. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, Mary Ann Marino, Aris McGarry, exec producers. Editorial Nomad Editing Company, Jared Coller, Tom Muldoon, editors
ScreenWork Categories:Commercial
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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