Recently nominated for an Emmy, Ad Council’s “We Are America,” a three-and-a-half minute video, introduces us to a diverse mix of folks, underscoring that the country is blessed by a full spectrum of age, talents, sexual orientation, race, religion and gender. Featured in the piece is mega WWE wrestling star John Cena who provides a stirring narration on the definition of "patriotism."
Rocky Morton of MJZ directed for agency R/GA.
Client Ad Council Agency R/GA Nick Law, global chief creative officer; Eric Jannon, Chris Northam, group executive creative directors; Thomas Darlow, Rene Van Wonderen, Lucia Orlandi, associate creative directors; Bethany Kennedy, sr. visual designer; Ria McIlwraith, designer; Tessa Ndiaye, experience designer; Emily Uram, jr. art director; Lukas Pearson, jr. copywriter; Cindy Pound, executive production director; Jeff Skutnik, executive campaign producer; Lucas Dennison, digital producer; Kat Friis, executive production director, content; Leanne Diamond, post producer; Ashlye Vaughan, sr. content producer. Production MJZ Rocky Morton, director; Emma Wilcockson, exec producer; Larry Shure, line producer; David Lanzeberg, DP. Editorial Rock Paper Scissors Dan de Winter, editor. Original Music Human Phillip Glass, composer. Music Supervision wool and tusk Audio Post Nylon Studios David Robertson, mixer. Postproduction Nice Shoes Chris Ryan, colorist; Jason Farber, Flame artist.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
