Three-time (Gravity, Birdman, The Revenant) Oscar-winning cinematographer Emmanuel “Chivo” Lubezki directed (with co-director Chris Wilcha) and shot this short film heralding the coming Apple TV+ streaming service.
Titled Storytellers For Apple TV+, the black-and-white film features such iconic storytellers as Steven Spielberg, JJ Abrams, Sofia Coppola, Ron Howard, Octavia Spencer, Reese Witherspoon and more, take us through the creative journey of telling stories that matter.
Storytellers transports the viewer into the mind of the filmmaker and underscores the important role stories play in our daily lives–to create a shared sense of connection. The film underlines the timely launch of Apple TV+, illustrating through stunning imagery and powerful prose that there’s never been a better time for stories that truly matter.
CreditsClient Apple Production Emmanuel “Chivo” Lubezki, director/DP ; Chris Wilcha, co-director
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More