Three-time Best Cinematography Oscar winner Emmanuel “Chivo” Lubezki (Gravity, Birdman, The Revenant) directed via Park Pictures this short, One Night, for Absolut and agency BBH London.
The piece–with visual effects from Framestore–takes us through creative moments in history in rapid fire succession with a voiceover from actor/musician Juliette Lewis, ultimately arriving at the present moment, a night where the creative possibilities are endless.
Client The Absolut Company Agency BBH London Ian Heartfield, executive creative director; Simon Cenamor, Raymond Chan, creative team; Victoria Keenan, producer; Zaf Choudhury, assistant producer; Melanie Arrow, strategy director; Raphael Bittner, strategist. Production Park Pictures Emmanuel “Chivo” Lubezki, director; Stephen Brierley, managing director; Jackie Kelman Bisbee, executive producer; Caroline Kousidonis, executive producer (L.A.); Sophie Hubble, executive producer (London); Nick Goldsmith, producer. VFX Framestore Andy Rowan Robinson, creative director; Charles Howell, VFX producer; Raul Ortego, Sebastien Boulange, Gigi NG, Karch Coon, Nick Tanner, 2D; Phil Robinson, Charlotte Bae, Nate Diehl, Georgios Cherouvim, Mohamed Echkouna, 3D; Callum McKeveny, design. (Toolbox: Maya, Nuke, Flame, Houdini, CapturingReality, Photoshop, Heiro, 3DE, PtGui, Arnold) Editorial Whitehouse Post Russell Icke, editor; Greg Hayes, Joe D’Ovidio, assistant editors; Antonia Porter, producer. Color Company 3 NY Tom Poole, colorist; Alex Lubrano, producer. Sound Soundtree Peter Raeburn, creative director; Jay James, music supervisor; Henning Knoepfel, sound designer; Luke Fabia, music editor.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
