Stanley gets picked by his boss to make a key business trip. The employee immodestly wonders why he got the gig, to which the head honcho replies, “Everyone likes you.” To prove his point, the boss throws a nearby potted cactus plant at the back of another worker. The prickly plant sticks to the victim, causing him pain and triggering anger. But that anger dissipates immediately when he learns it was Stanley who threw the plant. A voiceover intervenes, “They chose you for a reason. And you chose Embassy Suites for a reason�like our complimentary cooked-to-order breakfast.”
Credits
Agency: TBWA/Chiat/Day, Inc Gerry Graf, executive creative director; Joel Rodriguez, Matt Elhardt, creative directors; Brandon Davis, Jenny McGuinness, copywriters; Crystal English, Meg Sewell, copywriters; Ozzie Spenningsby, director of broadcast production; Jason Souter, producer. Production Company: Hungry Man, Inc Jim Jenkins, director; Stephen Orent, Ralph Laucella, executive producers; Fran Bordon, production supervisor; Barry Markowitz, DP. Editorial: MacKenzie Cutler Jun Diaz, editor; Staley Dietrich, assistant editor; Melissa Miller, executive producer. Postproduction: Schmigital,Company 3 New York Jimmy Hayhow, online editor; Julie Ann Gagliardi, producer,Billy Gabor, colorist Audio: Sound Lounge Tom Jucarone, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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