A man turns on his answering machine to hear the voice of his girlfriend Brenda. Suddenly a singer with musical accompaniment appears, crooning the essence of her message–“Let’s just be friends.” Crestfallen, the man then has to hear the same message, this one from a cellphone, sung to him again. The spot’s message: “One voicemail for all your phones…Some messages you don’t want repeated.”
Credits
Agency: Mullen Production Company: MJZ Rocky Morton, director Music: Bang Music Brian Jones, composer; Lyle Greenfield, executive producer Audio: audioEngine Tom Goldblatt, mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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