Fan support can make England’s rugby players feel like giants. In fact, they become giants right before our eyes in this 02 spot featuring hand-drawn animation enhanced by subtle CG techniques.
They grow to the size of buildings, an intimidating sight for their opponents. 02 is an official sponsor of the England Rugby Team.
Elliot Dear directed this two-minute centerpiece film of the campaign via production company Blinkink for agency VCCP.
Client O2 Agency VCCP Johnny Parker, Chris Birch, creative directors; Tom Houser, Christopher Keatinge, creatives; Ben Honour, producer Production Blinkink Elliot Dear, director James Stevenson Bretton, Bart Yates, exec producers; Benjamin Lole, producer; Hugo Donkin, production manager and editor; Emily Lay, digital & print assets producer; Michael Schlingmann, supervising animator & storyboard artist; Simon Cartwright, additional storyboarding; Chase Standley, character design, Cecile Le Carre; Stephen McNally, additional design, artworking & CG layouts; Julien De Man, lead background designer & concept artist; Nicolas Loudot, Michael Shorten, Rafael Martin Coronel, background artists; Slaven Reese, Aya Suzuki, Freya Hotson, Philipo Vallentin, key animators; Johannes Sambs, lead CG and layout artist. Clean Up & Inbetweening Premise Entertainment Dominic Carola, head of production; Janelle Bell-Martin, head of clean up. Post ETC Houman, color grade. Music Major Tom, music supervisor; Theo Vidgen, score composer. Audio Factory
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
