Fan support can make England’s rugby players feel like giants. In fact, they become giants right before our eyes in this 02 spot featuring hand-drawn animation enhanced by subtle CG techniques.
They grow to the size of buildings, an intimidating sight for their opponents. 02 is an official sponsor of the England Rugby Team.
Elliot Dear directed this two-minute centerpiece film of the campaign via production company Blinkink for agency VCCP.
Client O2 Agency VCCP Johnny Parker, Chris Birch, creative directors; Tom Houser, Christopher Keatinge, creatives; Ben Honour, producer Production Blinkink Elliot Dear, director James Stevenson Bretton, Bart Yates, exec producers; Benjamin Lole, producer; Hugo Donkin, production manager and editor; Emily Lay, digital & print assets producer; Michael Schlingmann, supervising animator & storyboard artist; Simon Cartwright, additional storyboarding; Chase Standley, character design, Cecile Le Carre; Stephen McNally, additional design, artworking & CG layouts; Julien De Man, lead background designer & concept artist; Nicolas Loudot, Michael Shorten, Rafael Martin Coronel, background artists; Slaven Reese, Aya Suzuki, Freya Hotson, Philipo Vallentin, key animators; Johannes Sambs, lead CG and layout artist. Clean Up & Inbetweening Premise Entertainment Dominic Carola, head of production; Janelle Bell-Martin, head of clean up. Post ETC Houman, color grade. Music Major Tom, music supervisor; Theo Vidgen, score composer. Audio Factory
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
