Fan support can make England’s rugby players feel like giants. In fact, they become giants right before our eyes in this 02 spot featuring hand-drawn animation enhanced by subtle CG techniques.
They grow to the size of buildings, an intimidating sight for their opponents. 02 is an official sponsor of the England Rugby Team.
Elliot Dear directed this two-minute centerpiece film of the campaign via production company Blinkink for agency VCCP.
Client O2 Agency VCCP Johnny Parker, Chris Birch, creative directors; Tom Houser, Christopher Keatinge, creatives; Ben Honour, producer Production Blinkink Elliot Dear, director James Stevenson Bretton, Bart Yates, exec producers; Benjamin Lole, producer; Hugo Donkin, production manager and editor; Emily Lay, digital & print assets producer; Michael Schlingmann, supervising animator & storyboard artist; Simon Cartwright, additional storyboarding; Chase Standley, character design, Cecile Le Carre; Stephen McNally, additional design, artworking & CG layouts; Julien De Man, lead background designer & concept artist; Nicolas Loudot, Michael Shorten, Rafael Martin Coronel, background artists; Slaven Reese, Aya Suzuki, Freya Hotson, Philipo Vallentin, key animators; Johannes Sambs, lead CG and layout artist. Clean Up & Inbetweening Premise Entertainment Dominic Carola, head of production; Janelle Bell-Martin, head of clean up. Post ETC Houman, color grade. Music Major Tom, music supervisor; Theo Vidgen, score composer. Audio Factory
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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