The Elements Music + Sound team went to Abbey Road Studios’ hallowed Studio 2–where The Beatles recorded some of their most loved music with George Martin–for a cinematic car film promoting the Corolla for Toyota Motor Europe out of agency The&Partnership
At Studio 2, Elements set up an 18-piece swing band to re-record arguably one of the most hip swing songs of the 1930s, Louis Prima’s “Sing Sing Sing,” as reimagined and scored by Guy Farley.
The global "Move Ahead" spot–in which a Corolla hybrid journeys through eras of transportation–was directed by Sam Brown and Mark Jenkinson, produced by Rogue Films and its sister shop Carnage.
Credits
Client Toyota Motor Europe Agency The&Partnership Andre Moreira, executive creative director; Phil Beaumont, creative; Dan Beckett, head of art; James Miller, head of production; Daniel Healy, executive producer; Dale Chapman, production assistant. Production Rogue, Carnage Sam Brown, Mark Jenkinson, directors; James Howland, Ben Hampshire, exec producers; Tom Farley, producer; Ottar Gudnason, DP. Editorial Final Cut Amanda James, editor. Postproduction The Mill, Alumina Studios Mia Saunders, Kayleigh Macdonald, post producers. VFX The Mill Audio Grand Central Sound Studio Munzie Thind, sound engineer. Music & Sound The Elements Music + Sound Guy Farley, sound arranger; Andy Carroll, creative partner (UK); Dan Liebermann, exec producer (UK); Jay Bonilla, Ian Dalsemer, co-founders/creative partners (US); Dan Bewick, creative partner (US) Voiceover Daniel Kaluuya
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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