The Elements Music + Sound team went to Abbey Road Studios’ hallowed Studio 2–where The Beatles recorded some of their most loved music with George Martin–for a cinematic car film promoting the Corolla for Toyota Motor Europe out of agency The&Partnership
At Studio 2, Elements set up an 18-piece swing band to re-record arguably one of the most hip swing songs of the 1930s, Louis Prima’s “Sing Sing Sing,” as reimagined and scored by Guy Farley.
The global "Move Ahead" spot–in which a Corolla hybrid journeys through eras of transportation–was directed by Sam Brown and Mark Jenkinson, produced by Rogue Films and its sister shop Carnage.
Credits
Client Toyota Motor Europe Agency The&Partnership Andre Moreira, executive creative director; Phil Beaumont, creative; Dan Beckett, head of art; James Miller, head of production; Daniel Healy, executive producer; Dale Chapman, production assistant. Production Rogue, Carnage Sam Brown, Mark Jenkinson, directors; James Howland, Ben Hampshire, exec producers; Tom Farley, producer; Ottar Gudnason, DP. Editorial Final Cut Amanda James, editor. Postproduction The Mill, Alumina Studios Mia Saunders, Kayleigh Macdonald, post producers. VFX The Mill Audio Grand Central Sound Studio Munzie Thind, sound engineer. Music & Sound The Elements Music + Sound Guy Farley, sound arranger; Andy Carroll, creative partner (UK); Dan Liebermann, exec producer (UK); Jay Bonilla, Ian Dalsemer, co-founders/creative partners (US); Dan Bewick, creative partner (US) Voiceover Daniel Kaluuya
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
