The Elements Music + Sound team went to Abbey Road Studios’ hallowed Studio 2–where The Beatles recorded some of their most loved music with George Martin–for a cinematic car film promoting the Corolla for Toyota Motor Europe out of agency The&Partnership
At Studio 2, Elements set up an 18-piece swing band to re-record arguably one of the most hip swing songs of the 1930s, Louis Prima’s “Sing Sing Sing,” as reimagined and scored by Guy Farley.
The global "Move Ahead" spot–in which a Corolla hybrid journeys through eras of transportation–was directed by Sam Brown and Mark Jenkinson, produced by Rogue Films and its sister shop Carnage.
Credits
Client Toyota Motor Europe Agency The&Partnership Andre Moreira, executive creative director; Phil Beaumont, creative; Dan Beckett, head of art; James Miller, head of production; Daniel Healy, executive producer; Dale Chapman, production assistant. Production Rogue, Carnage Sam Brown, Mark Jenkinson, directors; James Howland, Ben Hampshire, exec producers; Tom Farley, producer; Ottar Gudnason, DP. Editorial Final Cut Amanda James, editor. Postproduction The Mill, Alumina Studios Mia Saunders, Kayleigh Macdonald, post producers. VFX The Mill Audio Grand Central Sound Studio Munzie Thind, sound engineer. Music & Sound The Elements Music + Sound Guy Farley, sound arranger; Andy Carroll, creative partner (UK); Dan Liebermann, exec producer (UK); Jay Bonilla, Ian Dalsemer, co-founders/creative partners (US); Dan Bewick, creative partner (US) Voiceover Daniel Kaluuya
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
