A man is shadowed through the city by a giant robot who provides a helping hand along the way. This guy is the master of his own domain as he takes over the town–until another fellow comes walking toward him with his own robot in tow. Each giant bot picks up its master and a battle royal between the two ensues, reflecting the action in the video game Titanfall.
Credits
Visual Effects/Animation: The Mill LA Sue Troyan, sr. exec producer; John Leonti, Phil Crowe, shoot supervisors/creative directors; Anastasia von Rahl, VFX producer; John Shirley, 2D lead artist; David Lawson, 3D lead artist; John Price, Ben Smith, Martin Karlsson, Daniel Lang, Lisa Ryan, 2D artists; Tom Graham, Kenzie Chen, Matt Longwell, Ed Boldero, Stew Burris, Brett Angelisis, Martin Rivera, Edwin Fong, Mike DoNocco, Blake Sullivan, Jason Jansky, Alaina Hower, 3D artists; Rasha Shalby, Thom Price, matte painting; Adam Scott, colorist; LaRue Anderson, color exec producer; Natalie Westerfield, color producer.
(Toolbox: Maya, Arnold, Houdini, Flame, Nuke) Agency: Heat, San Francisco Production: Hungry Man, bicoastal Wayne McClammy, director
Chipotle, Venables Bell & Partners, Hornet Debut Animated Short “Unfolded” In The Metaverse
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
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