A man is shadowed through the city by a giant robot who provides a helping hand along the way. This guy is the master of his own domain as he takes over the town–until another fellow comes walking toward him with his own robot in tow. Each giant bot picks up its master and a battle royal between the two ensues, reflecting the action in the video game Titanfall.
Credits
Visual Effects/Animation: The Mill LA Sue Troyan, sr. exec producer; John Leonti, Phil Crowe, shoot supervisors/creative directors; Anastasia von Rahl, VFX producer; John Shirley, 2D lead artist; David Lawson, 3D lead artist; John Price, Ben Smith, Martin Karlsson, Daniel Lang, Lisa Ryan, 2D artists; Tom Graham, Kenzie Chen, Matt Longwell, Ed Boldero, Stew Burris, Brett Angelisis, Martin Rivera, Edwin Fong, Mike DoNocco, Blake Sullivan, Jason Jansky, Alaina Hower, 3D artists; Rasha Shalby, Thom Price, matte painting; Adam Scott, colorist; LaRue Anderson, color exec producer; Natalie Westerfield, color producer.
(Toolbox: Maya, Arnold, Houdini, Flame, Nuke) Agency: Heat, San Francisco Production: Hungry Man, bicoastal Wayne McClammy, director
The Best Work You May Never See: White Ribbon, Bensimon Byrne, Director Angie Bird Introduce Us To “My Friend, Max Hate”
White Ribbon has launched its “My Friend, Max Hate” campaign in Canada featuring this public service film that follows the journey of a young, isolated boy who becomes influenced by a misogynistic online puppet, “Max Hate.” The PSA reveals how online figures in the manosphere--a network of online communities promoting hateful, misogynistic rhetoric which fuels attitudes among young men and boys that contribute to gender-based violence.
“It’s alarming to see the growing impact of the manosphere and how they are conditioning vulnerable populations such as teens, particularly young men,” said Humberto Carolo, White Ribbon CEO. “These misogynistic online groups have existed for years, but their influence has grown under controversial figures, driving an increase in gender-based violence. With the My Friend, Max Hate campaign, our goal is to expose the damaging influence of misogynistic figures and raise awareness, particularly among young men who are often drawn into these toxic online communities.”
Launching two weeks before Safer Internet Day (February 11), the campaign--from Toronto agency Bensimon Byrne--underscores the importance of online safety and protecting youth through clear content boundaries.
White Ribbon is creating an online resource hub that educates individuals on how to recognize harmful online groups and provides support for young men and boys seeking to escape. Additionally, the campaign will launch a TikTok account, @max_hate_, featuring the PSA ‘My Friend, Max Hate’ puppet to expose how these figures gain influence and spread hate in a space that reaches those most influenced, young men.
The PSA was directed by Angie Bird via Toronto-based Westside Studio.
Now in its 34th year, White Ribbon... Read More
MySHOOT Profiles
Add A Comment