This spot directed by Eivind Holmboe for the Sitges Film Festival in Catalonia, Spain, pays homage to Star Trek. Titled “Something to Believe In,” the :40 promoting the fantasy film fest shows people from different countries and cultures around the world all united by their love for Star Trek. It will be shown at screenings throughout the festival (Oct. 7-16) in addition to airing on TV and online.
Eivind Holmboe directed this spot via production house Fish. (Holmboe is repped in the U.S. by Native Content.)
Credits
Client Sitges Film Festival Agency CHINA Rafa Anton, executive creative director/creative; Miguel Angel, creative. Production Fish Eivind Holmboe, director; David de la Flor, exec producer; Sergio Martinez, producer; Marce Molero, production manager; Ana de Ancos, production coordinator; Albert Roige, DP. Editorial Jose Ramon Lorenzo, editor. Postproduction Loic Grobety, Jose T. Alvarez.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
