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    Edelman, Directing Duo Riess/Hill Team On Heartwarming PSAs In Which Real Adoptive Parents and Teens Choose Each Other

    By SHOOTUpdated:No Comments1121 Views

    The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council have launched public service spots that encourage prospective parents to adopt teens from foster care. Created by agency Edelman and directed by the Riess/Hill duo (Chris Riess and Amy Hill), the PSAs build on the campaign’s “You Can’t Imagine the Reward” message and feature real adoptive families sharing their adoption from foster care stories and how rewarding the journey has been for both parents and teens.

    Hill and Riess–known for work spanning real people, humanity and authentic emotions–directed the spots, including this longer form PSA, produced by Yard Dog TV. Riess and Hill are currently directing as freelancers.

    “Edelman has long admired and supported the powerful campaigns produced by the Ad Council. The work is always meaningful, always provoking. It is an honor to join the stable of agencies that have lent their creative talent and intuition to these very important initiatives. ‘Parents Adopted’ flips the script on the typical adoption narrative. It’s about empowering our youth, and the amazing feeling that comes when your kid loves you back,” said Judy John, global chief creative officer, Edelman.

     

    Credits

    Client Ad Council, AdoptUSKids, U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) Agency Edelman Judy John, global chief creative officer; Cindy Chapman, group executive producer; Isidoro Debellis, executive creative director; Andres Landivar, Zack Swyers, associate creative directors; Natasha Correa, sr. producer. Production Company Yard Dog TV Amy Hill and Chris Riess, directors; Chris Riess, DP; Brian Etting, line producer. Editorial Final Cut Ashley Kreamer, editor.

     

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:Amy HillChris RiessEdelmanRiess/Hill



    Teleflora, Director Sune Sorensen, The Wonderful Agency Make A Wish and A Snowman For The Holiday Season

    Monday, December 2, 2024

    Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.

    The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.

    The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”

    The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More

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