For Ecko: Zoo York, a New York skateboard and fashion company, davidandgoliath/Los Angeles created two spots starring the city’s fabled cockroaches. The spots, produced by Rockhard Films/Los Angeles, include “Tough,” which shows two cockroaches on a park bench, talking about how tough they are until a skateboarder wearing Zoo York shoes lands on the bench, crushing one of them. The spot was shot with an Arri Super 16mm camera for a filmic look.
Agency: davidandgoliath David Angelo, chief creative officer; Colin Jeffery, executive creative director; Federico Callegari, Gabriel Jeffery, Colin Jeffery, art directors and copywriters; Carol Lombard, Lisa Leone, producers; Jana Wentz, account executive Production Company: Rockhard Films Tony Petrossian, director; Scott Winig, dp; Lorraine Kraus, executive producer; Mikha Grumet, line producer Editorial: Spinach Editorial Adam Bright, editor Audio: Lime Studios Sam Casas, mixer
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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