This spot introduces us to Dick who spent way too much on his automobile insurance and “doesn’t have a nickel for the little things in life.”
As a result, we see Dick reusing dental floss, pouring milk from his cereal bowl back into the milk carton, washing his dishes and boxer shorts at the same time in the kitchen sink and buzz-sawing toilet paper rolls in half to get as many wipes as possible. A voiceover advises that if Dick were smart he’d do what 20,000 drivers do every month–switch their insurance coverage to Eastwood. The v.o.’s parting shot: “Don’t be a Dick.”
Credits
Agency: Ideaology, Calif. Dino Santilli, creative director/art director; Cary Sacks, copywriter; Janine Carlson, producer. Production Company: GARTNER Theodore Melfi, director; Rich Carter, Don Block, executive producers; Sean Hobbs, producer; Mateo Londono, DP. Editorial: Cut + Run, NY Frank Effron, editor Postproduction: Matchframe Video Shannon Koczera, colorist Audio: Cut + Run, NY Frank Effron, mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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