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    EA’s Game Capture Team Hauls Trailer For Battlefield 2042 Hazard Zone

    By SHOOTUpdated:No Comments1921 Views

    In anticipation of the November 19 wide release of Battlefield 2042, the groundbreaking first-person shooter set to revolutionize the modern multiplayer sandbox, Electronic Arts has unveiled the Battlefield 2042 Hazard Zone trailer which showcases the all-new, high-stakes, squad-based game-type. EA’s Game Capture team played a key role creating this visceral trailer which closely follows the movements of six squad members and drives home the raw intensity of playing the game.

    Game capture artists are a unique, unsung breed of creators who bring a passion for gameplay, artistry and technical knowledge to their work. They are responsible for selecting and perfecting the in-game scenes, flowing them seamlessly into scripted animations seen in trailers and screenshots. Game Capture artists have backgrounds in photography and cinematography, graphic design, compositing, editing and coding.

    “Raw gameplay is the soul of any game,” said Sam Goncalves, game capture manager, EA. “It is what makes the game enjoyable. It’s very rewarding to inspire and excite so many people around the world who play our games.”

    Credits

    Client Electronic Arts Production Jeff Aho, EA game capture lead; Sam Goncalves, EA game capture manager; Ricardo Reyes, Justin Carter, Emkiliano Rallo, Taylor Haase, capture artists; Rikard Hörnedal, director/editor/cinematic artist; Randy Evans, creative director; Claes Dietmann, producer; Cemre Camuz, associate producer; Louis Thomann, Luke Mathews, Emile Bartholomeus, Andre Söderlund, cinematic artists; Cameron Scott, Marco Sjöberg, Felix Stemmer, cinematic animators; Jonas Gammelholm, technical artist. Grading Chimney Audio Source Sound Music 2wei

    Media Type:Video Game
    ScreenWork Categories:Trailer
    Video Tags:Electronic ArtsJeff AhoSam Goncalves



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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