NFL players know you have a lot of choices when you are building your team for Madden NFL 17. Broncos outside linebacker Von Miller begs viewers to pick him by dancing and singing, amounting to an eloquent case for stopping the opposing team from making first downs. Lots of Millers sing their way into our hearts and minds; each Miller is decked out in different outfits–from overalls to cowboy boots, etc.
A track from Beacon Street Studios drives the humorous music video which was directed by Matt Lenski of Arts & Sciences for San Francisco agency Heat.
Credits
Music/Sound: Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, exec producer. Audio Post: Beacon Street Studios, Venice, Calif. Rommel Molina, mixer; Kate Vadnais, sr. mix producer Agency: Heat, San Francisco Production: Arts & Sciences, West Hollywood, Calif. Matt Lenski, director
Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.
โWe wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,โ said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.
Blake Crosbie, managing director of +61, said, โItโs a charming story that is so true of Christmas and so naturally adds to our brand idea โWherever We Goโ.โ