NFL players know you have a lot of choices when you are building your team for Madden NFL 17. Broncos outside linebacker Von Miller begs viewers to pick him by dancing and singing, amounting to an eloquent case for stopping the opposing team from making first downs. Lots of Millers sing their way into our hearts and minds; each Miller is decked out in different outfits–from overalls to cowboy boots, etc.
A track from Beacon Street Studios drives the humorous music video which was directed by Matt Lenski of Arts & Sciences for San Francisco agency Heat.
Credits
Music/Sound: Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, composers; Adrea Lavezzoli, exec producer. Audio Post: Beacon Street Studios, Venice, Calif. Rommel Molina, mixer; Kate Vadnais, sr. mix producer Agency: Heat, San Francisco Production: Arts & Sciences, West Hollywood, Calif. Matt Lenski, director
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
