This tongue-in-cheek, campy mini-movie tells a story of kidnapping and intrigue, all leading to a confrontation between two gamers looking to beat each other badly in the newest NFL Madden game. The cast of characters includes several NFL stars (Antonio Brown, Rob Gronkowski, Colin Kaepernick).
Music/sound house was Beacon Street Studios.
Wayne McClammy of Hungry Man directed for San Francisco ad agency Heat.
Music/Sound: Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, composers; Leslie DiLullo, exec producer. 740 Sound, Los Angeles Chris Pinkston, sound designer; Audio Post: 740 Sound, Los Angeles Chris Pinkston, mixer. Agency: Heat San Francisco; Production: Hungry Man, bicoastal Wayne McClammy, director
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
Read More
