This tongue-in-cheek, campy mini-movie tells a story of kidnapping and intrigue, all leading to a confrontation between two gamers looking to beat each other badly in the newest NFL Madden game. The cast of characters includes several NFL stars (Antonio Brown, Rob Gronkowski, Colin Kaepernick).
Music/sound house was Beacon Street Studios.
Wayne McClammy of Hungry Man directed for San Francisco ad agency Heat.
Music/Sound: Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, composers; Leslie DiLullo, exec producer. 740 Sound, Los Angeles Chris Pinkston, sound designer; Audio Post: 740 Sound, Los Angeles Chris Pinkston, mixer. Agency: Heat San Francisco; Production: Hungry Man, bicoastal Wayne McClammy, director
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
