Freelance copywriter Jon Murray, who most recently was working at Leo Burnett, Toronto, wrote and directed this short film which depicts a decayed society. The dystopia, though, isn’t reflected in a barren wasteland or scenes of mass physical destruction. Instead, its focus is on the way two people have a “conversation.” Murray produced with special thanks to the contributions of Toronto shops Posterboy and Alter Ego.
Credits
Production Company Jon Murray, writer/director/producer; Robert Lyte, cinematographer; Casey Dutfield, costume design. Editorial Posterboy Edit, Toronto. Steve McGregor, editor/motion graphics; Michelle Rich, exec producer. Postproduction Alter Ego, Toronto. Conor Fisher, colorist Principal Actors Daniel Stolfi, Jen De Lucia
ScreenWork Categories:Commercial
Screenwork Type:Best Work
ServiceNow, BBDO NY, Director Matt Aselton Connect Corners and Workers Via AI
Idris Elba returns as ServiceNow’s brand ambassador and evangelist CEO in this campaign from BBDO New York positioning the platform as providing a single solution that delivers AI to people across every corner of a company.
Directed by Matt Aselton of Arts & Sciences, the campaign includes this spot titled “Connecting Corners” in which Elba--accompanied by a skeptical sidekick--walks through a company, pointing out how AI is helping everyone work better, together.
Elba continues to prove he’s not just a spokesperson, but a true partner, with plans to integrate ServiceNow products across his own companies and partnering with ServiceNow to take on a project that’s near and dear to his heart — bringing Sherbro Island off the coast of Sierra Leone into the 21st Century by creating sustainable energy and clean water resources.
Jim Lesser, chief brand officer of ServiceNow, said, “In this campaign, Idris Elba knows that ServiceNow is the secret sauce to transforming business. We wanted to show how our platform makes AI agents work across every corner of business, solving problems, boosting productivity, and bringing everything together.”
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