Duracell batteries loom large when it comes to a trimmer that will take care of a gent's ear hair problem. Sans reliable AA batteries, our protagonist could find his personal and professional life compromised in this tongue-firmly-in-cheek spot directed by Steve Ayson of MJZ for Wieden+Kennedy, NY.
Music/sound house is Butter Music + Sound.
Client Duracell Music/sound: Butter Music + Sound, bicoastal Audio Post: Mackenzie Cutler, NY Sam Shaffer, mixer Agency: Wieden+Kennedy, New York Production: MJZ, bicoastal/international Steve Ayson, director
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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