Duracell batteries loom large when it comes to a trimmer that will take care of a gent's ear hair problem. Sans reliable AA batteries, our protagonist could find his personal and professional life compromised in this tongue-firmly-in-cheek spot directed by Steve Ayson of MJZ for Wieden+Kennedy, NY.
Music/sound house is Butter Music + Sound.
Client Duracell Music/sound: Butter Music + Sound, bicoastal Audio Post: Mackenzie Cutler, NY Sam Shaffer, mixer Agency: Wieden+Kennedy, New York Production: MJZ, bicoastal/international Steve Ayson, director
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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