Two Star Trek fans are waiting in line at the movies wearing full character costumes, including masks, and arguing about their favorite episodes and characters. One of them says “I don’t want to do this anymore. I haven’t been in a date in like ever. I’m going to go.” He takes off his mask and steps out of line. He is carrying a Dunkin’ Donuts coffee. An announcer says “Wake up and smell the coffee.” and introduces two new blends of coffee (the two new blends are shown. The camera then returns to the movie line where the desert friends still in line are watching their friend walk away while saying “What a loser.” The commercial ends with the announcer saying “Dunkin’ Donuts, bring yourself back.”
Credits
Agency: Hill Holliday Tim Foley, creative director; Bob Pirrmann, associate creative director/art director; Scott Noble, associate creative director/copywriter; Scott Hainline, producer Production Company: Moxie Pictures Frank Todaro, director; Robert Fernandez, executive producer; Matt O�Shea, producer; Mott Hupfel, DP Editorial: Bug Editorial Andre Betz, editor Postproduction: Company 3 New York Billy Gabor, colorist Audio: audioEngine Carl Mandelbaum, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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