“Sled” starts out like your standard football training drill with New England Patriots defensive star Richard Seymour using his strength to move a tackling sled upon which a defensive coach stands. Seymour puts his shoulder to the sled, pumping his legs to move it and the coach across the field, through a forest, other terrain, along city streets before finally stopping–at a Dunkin’ Donuts shop. “Can I get you anything?” he asks the coach. Seymour then buys a Supreme Omelet Sandwich for himself.
Credits
Agency: Hill Holliday Kevin Moehlenkamp, executive creative director; Tim Cawley, group creative director/copywriter; Kevin Daley, art director; Meghan McGuire, producer. Production Company: Tool of North America Harry Cocciolo, director; Jennifer Siegel, executive producer; George Fares, line producer; Tony Wolberg, DP. Editorial: Bubble Joel Walker, editor Postproduction: Nice Shoes Chris Ryan, colorist Music: Soundtrack Recording Group Mike Secher, composer Audio: Soundtrack Recording Group Brian Heidebrecht, audio post mixer/sound designer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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