A man operates a jackhammer, ripping up a city sidewalk๏ฟฝeven though the power tool has been unplugged from its electrical outlet. Turns out the power source is the worker’s Dunkin’ Donuts coffee with a shot of espresso. Indeed, the java provides quite a jumpstart, powering him and his jackhammer through the day.
Agency: Hill Holliday Kevin Moehlenkamp, executive creative director; Tim Foley, Tim Cawley, group creative directors; Bob Pirrmann, associate creative director/art director; Scott Noble, associate creative director/copywriter; Scott Hainline, producer. Production Company: Biscuit Filmworks Rick Lemoine, director; Scott Craig, executive producer/producer; Kris Kachikis, DP. Editorial: Mad Mad Judy, Inc. Steve Hamilton, editor Postproduction: Company 3 New York Tim Masick, colorist Visual Effects: Brickyard VFX Geoff McAuliffe, visual effects artist Sound Design: Mad Mad Judy, Inc. Steve Hamilton, sound designer Audio: Sound Lounge Glenn Landrum, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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