At a time when the US surgeon general issued a rare advisory around mental health challenges affecting young people, this pro bono social impact “Show Up” campaign was launched by agency Duncan Channon for San Francisco CASA. The two spots in the package, including this PSA titled “How Not to Be A Hero,” were directed by Luis Peña via Revival Film.
SFCASA transforms the lives of abused and neglected children in foster care by matching them with one consistent, caring volunteer advocate who is trained to stand up for a child’s unique needs in court and in their communities.
SFCASA and Duncan Channon aim to inspire adults from diverse backgrounds to become Court Appointed Special Advocates and offer one-on-one support to foster children in need of a consistent champion. The creative is built to dispel a major barrier in recruiting volunteers: adults’ misperception that you need to be “a hero” or particularly gifted with children to be a transformative force in a foster child’s life. Both spots are shot from the perspective of real children as they move through their world–emphasizing that this role is about showing up for the foster child’s experience, not about heroic acts or skills. In addition to airing regionally in the San Francisco Bay Area, the creative will be available to CASA’s national organization and local chapters.
Credits
Client SFCASA Agency Duncan Channon Anne Elisco-Lemme, creative director, art director; Jessea Hankins, creative director, copywriter; Lea Mixon, copywriter; Katherine Dean, brand strategist; Rita Ribera Channon, executive producer. Production Company Revival Film Luis Peña, director/DP; Stephanie Farmer, exec producer; Scott Samuelson, line producer. Editorial Cut+Run Andrea Mendoza, editor; Bebe Baldwin, exec producer; Elizabeth Spiva, post producer; James Kracht, assistant editor. Color Company 3 Billy Landry, colorist; Ashley McKim, exec producer; Nadia Dabibi, producer. Post/VFX Jogger Brendan Crockett, lead Flame; Deanne Mehling, exec producer; Jordan Sharon, producer. Sound Design Handsome Sound Eben Carr, sound engineer. Music Walker Sara Matarazzo, sr. exec producer; Stephanie Pigott, exec producer. Casting All of Us Casting (on camera); Walker (English VO); AZ Los Angeles (Spanish VO)
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
