A dome painter is freed from the conformity of the color white as a female rebel introduces him to the prospects of different colors, helping to change the world. Glassworks, London, was the VFX house on this piece, directed by Daniel Wolfe of Somesuch & Co. for agency BBH London.
Visual Effects/Animation: Glassworks, London Jordi Bares, creative director; Matt Lowery, Roman Vrbovsky, Omar Sarmiento Del Barrio, Vladimir Venkov, Matt Fletcher, 3D artists; Duncan Malcolm, VFX supervisor; Warren Gebhardt, Ally Burnett, Flame artists; Aleks Ugaro, Smoke artist, Stefan Susemih, Nuke; Paul Schleicher, executive producer. (Toolbox: Flame, Nuke, Smoke, Houdini, XSI, Zbrush, Flare, Photoshop) Agency: BBH London Production: Somesuch & Co., London Daniel Wolfe, director
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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