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    Dua Lipa, VCCP, Director Daniel Wolfe “Walk” For O2

    By SHOOTUpdated:No Comments805 Views

    Virgin Media’s O2 brings back its “Walk Ad” campaign, this time featuring Dua Lipa.

    The new campaign centers around the O2 Priority perk of 48-hour early access to tickets for Lipa at Wembley Stadium on June 20, 2025, exclusively for O2 and Virgin Media broadband customers

    This :60 ad was inspired by Lipa’s creative vision of British beach holidays and follows her and adoring fans as they stroll through scenes of a quintessential British seaside before reaching the stage for her 2025 tour. Set to one of Lipa’s most popular tracks, “Houdini,” the film opens with her reading a book on the beach before striding through a fish ‘n’ chip shop and an arcade, with Easter eggs and references to Lipa’s life and interests peppered throughout for eagle eyed fans to spot. The film also stars her dancers who are featured throughout as extras.

    The campaign centerpiece spot was created by Alice Goodrich and Lara Baxter, with VCCP’s global content creation studio Girl&Bear working with award-winning British director Daniel Wolfe via production company Love Song. Creative digital agency Bernadette helped to bring D/OOH elements of the integrated campaign to life.

    The new campaign is based around the iconic “Walk” ads which follow an artist to the stage. This is the first “Walk” ad in six years, a platform which launched 15 years ago and has previously featured Ed Sheeran, Beyoncé, Coldplay, Lady Gaga and the Foo Fighters, among other notable music acts.

    Simon Connor, creative director at VCCP, added: “The O2 ‘Walk Ad’ is back with a bang. Not only is Dua Lipa one of the world’s biggest artists–fresh from headlining the Pyramid stage at Glastonbury–she’s one of our own. So what better way to celebrate her upcoming U.K. tour than bringing a glimmer of the Great British Seaside to it, complete with Mr Whippy, Pearly Kings, a chippy and an arcade. It’s showtime.”

    Priority is O2’s customer rewards program offering exclusive benefits, including early access to events via Priority Tickets. In 2023, members purchased a record 1.4 million tickets for over 6,000 shows and 2,000 artists at 300+ U.K. venues.

    Credits

    Client Virgin Media O2 Agency VCCP Simon Connor, creative director; Alice Goodrich, Lara Baxter, creatives; Carly Parris, sr. TV producer; Pip Seymour-Judd, creative producer; Gilles Bestley, design director; Oli Usova, Simon Bostock & Claire Ashfield, digital designers; Ben Evans, Adam Sears, James Lucking-Pham & Filipe Birck, additional creative. Production Company Love Song Daniel Wolfe, director; Cordelia Hardy, 1st AD; Harry Wheeler, DP; Rick Woollard, Steadicam operator; Arthur De Borman, production designer; Shirley O’Connor, exec producer; Malachy McAnenny, producer. Editorial Trim Editing Anders Mills, editor; Nanako Kawasaki, editor’s assistant; Noreen Khan, exec producer. Postproduction Stray London. Misha Stanford-Harris, exec producer & post producer;  Dan Williams, post supervisor, VFX supervisor, creative director; Simon Bourne, colorist; Ben East, lead compositor & online; Giacomo Verri, compositor. Design & Artwork Girl&Bear Clary Vikstrom, Leila Amin, Rob Churcher, design; James Perry, Toby Kadir, artwork. Audio Post Factory Sound Anthony Morre, Jack Hallett, sound engineering; Beth Massey, producer. Photography ITV Archive footage Elizabeth Miranda, photographer; Stanley’s Post, Michael Drummond, retouch.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Daniel WolfeDua LipaVCCP

    O2 and VCCP’s faith Agency Scam The Scammers With AI Granny

    Friday, November 15, 2024

    With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.

    At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.

    The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.

    Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.

    Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.

    O2 and faith worked with leading U.K. scambaiter Jim... Read More

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