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    Dua Lipa, VCCP, Director Daniel Wolfe “Walk” For O2

    By SHOOTUpdated:No Comments858 Views

    Virgin Media’s O2 brings back its “Walk Ad” campaign, this time featuring Dua Lipa.

    The new campaign centers around the O2 Priority perk of 48-hour early access to tickets for Lipa at Wembley Stadium on June 20, 2025, exclusively for O2 and Virgin Media broadband customers

    This :60 ad was inspired by Lipa’s creative vision of British beach holidays and follows her and adoring fans as they stroll through scenes of a quintessential British seaside before reaching the stage for her 2025 tour. Set to one of Lipa’s most popular tracks, “Houdini,” the film opens with her reading a book on the beach before striding through a fish ‘n’ chip shop and an arcade, with Easter eggs and references to Lipa’s life and interests peppered throughout for eagle eyed fans to spot. The film also stars her dancers who are featured throughout as extras.

    The campaign centerpiece spot was created by Alice Goodrich and Lara Baxter, with VCCP’s global content creation studio Girl&Bear working with award-winning British director Daniel Wolfe via production company Love Song. Creative digital agency Bernadette helped to bring D/OOH elements of the integrated campaign to life.

    The new campaign is based around the iconic “Walk” ads which follow an artist to the stage. This is the first “Walk” ad in six years, a platform which launched 15 years ago and has previously featured Ed Sheeran, Beyoncé, Coldplay, Lady Gaga and the Foo Fighters, among other notable music acts.

    Simon Connor, creative director at VCCP, added: “The O2 ‘Walk Ad’ is back with a bang. Not only is Dua Lipa one of the world’s biggest artists–fresh from headlining the Pyramid stage at Glastonbury–she’s one of our own. So what better way to celebrate her upcoming U.K. tour than bringing a glimmer of the Great British Seaside to it, complete with Mr Whippy, Pearly Kings, a chippy and an arcade. It’s showtime.”

    Priority is O2’s customer rewards program offering exclusive benefits, including early access to events via Priority Tickets. In 2023, members purchased a record 1.4 million tickets for over 6,000 shows and 2,000 artists at 300+ U.K. venues.

    Credits

    Client Virgin Media O2 Agency VCCP Simon Connor, creative director; Alice Goodrich, Lara Baxter, creatives; Carly Parris, sr. TV producer; Pip Seymour-Judd, creative producer; Gilles Bestley, design director; Oli Usova, Simon Bostock & Claire Ashfield, digital designers; Ben Evans, Adam Sears, James Lucking-Pham & Filipe Birck, additional creative. Production Company Love Song Daniel Wolfe, director; Cordelia Hardy, 1st AD; Harry Wheeler, DP; Rick Woollard, Steadicam operator; Arthur De Borman, production designer; Shirley O’Connor, exec producer; Malachy McAnenny, producer. Editorial Trim Editing Anders Mills, editor; Nanako Kawasaki, editor’s assistant; Noreen Khan, exec producer. Postproduction Stray London. Misha Stanford-Harris, exec producer & post producer;  Dan Williams, post supervisor, VFX supervisor, creative director; Simon Bourne, colorist; Ben East, lead compositor & online; Giacomo Verri, compositor. Design & Artwork Girl&Bear Clary Vikstrom, Leila Amin, Rob Churcher, design; James Perry, Toby Kadir, artwork. Audio Post Factory Sound Anthony Morre, Jack Hallett, sound engineering; Beth Massey, producer. Photography ITV Archive footage Elizabeth Miranda, photographer; Stanley’s Post, Michael Drummond, retouch.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Daniel WolfeDua LipaVCCP



    St. Lukes and Director Neil Gorringe Are “Proud As A Peacock” For Wickes Home Improvement

    Tuesday, December 17, 2024

    Home improvement retailer Wickes unveils its first major brand campaign, which is based on the idea that the DIY giant has everything its customers need to make them feel “as proud as a peacock.”

    It’s the first brand work by creative agency St Luke’s, since winning the account 12 months ago. .

    The TV campaign comprises three 20-second films, all featuring people browsing in a Wickes showroom, choosing designs, and visualizing their new kitchens and the compliments they will receive from their friends and family. The three films--directed by Neil Gorringe via production company MYTHSMYTH--each focus on Wickes’ kitchen ranges, price, and the design and installation help they offer.

    In this film, a man sets the scene by saying to his partner, “You know what your sister is going to say though?” As the woman imagines her sister asking if they’d mind if she got a matching kitchen, feathers fan out behind her back.

    Wickes has built a rich heritage of pride since its launch over 5o years ago. This work marks an evolution of strategy for the brand as it evolves “feel house proud” and introduces its new campaign line “Feel as proud as a peacock”.

    The new campaign anchors it to the brand platform away from the focus on embarrassment, instead honing in on the pride aspect, to reflect the feeling of optimism that accompanies a home improvement project. Phil Spencer, property guru and ambassador for Wickes Kitchens continues to be the voice-over for the campaign.

    “Our campaign reflects the real sense of pride that Wickes’ customers feel after improving their homes,” said Richard Denney, joint chief creative officer at St Luke’s. “Pride and peacocks go hand in hand, and research showed that even younger... Read More

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